Advertising is unavoidable for any venture that is serious about its business. Brochures are really effective in promoting the products or services of a company. However it must be assured that the designing is done excellently. Below are few of the most important brochure design tips and tricks for beginners.
1. Images and colours must be used optimally
The colour you choose plays a crucial role in deciding the charm of your material. A typical brochure design company houses experts who are adept in colour psychology and they know the impact each colour can make on the target audience. Also the images must complement the message that you want your marketing materials to convey. High quality images that look attractive and suits your purpose must be selected.
2. It is always better to use less
Keeping things simple always helps. Lesser fonts should be used or else it may not please the viewers as complications shun away people. Also too many images or text may ruin the whole purpose. Conveying your message through least text would grab amazing results for you. Most of the companies offering brochure design services have professional copywriters with them who can fill in the design with adequate words.
3. Proper flow must be there
There should be a proper flow for elements within a brochure so that communication to the prospects are free of any hitches. Almost all people first check the images followed by headings. Only after that they scan the text and details. So, it is vital to make your message reflect from images and the headlines you use.
4. Maintain consistency
The gracefulness of design should be consistently maintained. Text, images and whitespaces etc. should be used consistently. Rather than using chunks of text, it is better to break them down and use bullet points. Make use of consistent line spacing and keep the paragraphs short. It would make the design legible and more attractive.
5. Copyedit and proofread before you print
No matter how much carefully you carry out the designing processes, there are always chances of error. So, most of the companies offering professional services have a separate team for copyediting and proofreading the final material. This must be considered with immense prominence to confirm that the final product delivered is flawless.
Finally use a professional printer and this is also an important tips for beginners. Most people ignore this but your whole effort may go in vein if the printer used is of low quality.