Optimal use of colors and a good application of typography do not ensure results. There might be some elements that one might be missing out on. Many design tips and principles exist. But remembering a handful of them during the process is crucial to get the best outcomes.

So, what are the design principles that graphic artists need to follow during the project? In general, 5-13 rules pop out when we search online. There are many primary and secondary principles that expert designers use and teach.

But, in this blog, we elaborate on the top seven principles of graphic designs below:

Before getting started with the topic, knowing the principles of design at the grassroots level helps.

design principles

What are the principles of design?

They are sets of rules that designers follow to create efficient designs. When applied with precision, these can make the designs look and work well for their industry.

But graphic designing is all about creativity and there is much emphasis on these rules.

Graphic design and creativity

Amateurs put their creativity to create something new and innovative. But in the end, it turns out to be an undesirable product.

Mathematics sticks to some set of rules while working with their concepts. The same applies to graphic designs too. When working with the design process, you need to adhere to the principles to get that result.

Let us start exploring the fundamental ideologies of design.

  • Alignment and Balance

    Alignment is the connections between drawing elements that bring out the intended message. To achieve precise alignment, the artists use repetitive design patterns throughout the artwork. Imagine that the pages of the same book have a different layout. It can be misleading. So, sticking to the alignment principle makes the design process a cakewalk.

    Every design element in a page or site has equal visual weight. The colors, images, patterns have their significance. Some are eye-catching, while others produce a light effect on the content. These elements have placements in a way that creates an overall balance to the entire page.

    There are two types of balance – symmetrical and asymmetrical.

    • Symmetrical:
      The layout places elements of similar weight on either side of an imaginary center line.
    • Asymmetrical:
      This balance principle places elements of opposing weight that’s not centered within the line. It has a structure that is not even but still has that balance.

    Symmetrical designs are eye-pleasing but dull. Asymmetrical designs are livelier and bolder and can deliver interesting visual movements.

  • Repetition

    It is the reiteration of a design element like patterns and textures. The repetition principle, along with others, guides the users towards a focal point. You can repeat any typeface, line, shape, color, or form to reinforce an idea.

    When you use a similar heading format for your blog, it is a repetition design principle in action. It signals to the readers that all the headings have the same significance and have close relations. They create a consistent feel for the users with a repetitive pattern.

  • Emphasis (also known as dominance)

    You can create emphasis by style, size, weight, position, shape, and color. At the first read, contrast and emphasis principles mean the same. Contrast is the difference between the objects. Emphasis is the impact of the object on the visual content.

    In simple terms, objects with added emphasis grab the users’ attention, so they are placed at the focal point. It does not dominate the rest of the design elements.

    When you design a poster for a concert, you have to outline what information needs to come first and which one at the bottom. Here, the focal point starts from the top of the poster, so you place the most vital information at the top.

  • Contrast

    It is the difference between thin and thick, light and dark, small and big elements. Remember when a client said that the design needs that popping effect. They refer to the contrast.

    Contrast has close associations with readability. It creates the space and difference between the background and the element colors.

    Much effective design out there uses only two typefaces at the greatest. More of it can break down your design purpose. Imagine if a post has all typefaces in bold. Then it might be difficult for the user to interpret which message is significant.

  • Contrast centric color palettes

    It is optimal to use color shades as a striking mix of colors can spoil the mood. A blend of colors is significant here. So, the designers must keep a uniform palette across all the pages created. When one tries to experiment with saturation here, it can lead to undesirable designs.

    So, companies providing creative graphic design services use an intelligent color palette to create stunning visual effects. Concentrating on a larger color collection is not the only factor. It needs to be contrast-rich to bind elements. Those elements that lack contrast are pain, and excessively rich are brutal headache inducers. Graphic design companies must be centered on the domain to get the best results.

  • White Balance and Unwanted Elements Removal

    It is the concept of removing unwanted space or elements in the design.

    All design principles state what to include in the design. But white balance refers to what you should not in the design element. In simple words, white space refers to negative space. This space creates a hierarchy and an organized look to the entire composition.

    The white space signals our brains that elements are being grouped according to their importance. Moreover, this space gives the design elements room to breathe.

    White balance is the removal of the space. So, the minimalistic design principle emphasizes removing unwanted elements from a design.

    Expert sculptor chips off the imperfect stone to create thrilling sculptures. Similarly, removing unwanted details from logos or other crafts helps get the expected glitz.

    The key principle of using minimalist ideas is to erase the extra element that doesn’t fit well in the space. There may be instances when that particular shade or color is attractive but doesn’t fit the canvas.

    Some other significant design fundamentals are:


    It is the space between the repetitive elements. The repetition causes a rhythm to appear like the one that you can find in musical notes. There are five types of rhythm – alternating, flowing, random, progressive, and regular.

    • Random has no noticeable pattern.
    • Regular follows a similar spacing pattern between every element.
    • Alternating has a variation in the repetitive pattern.
    • Flowing sticks to the bends and curves like a wave pattern.
    • Progressive finds a differing rhythm and the changes get added to the next iteration.


    The most obvious example of a pattern is a wallpaper that everyone is aware of. It also refers to the default design standards for some specific elements.


    It triggers the visual interest of the users with different colors, shapes, sizes. Variety helps to get rid of the monotonous feel that might disinterest the user at a specific stage.

    It is an additional element that makes the design engaging and pleasing for the user. But don’t do it for namesake. Use it when it is necessary.


    It refers to the arrangement of text in a design. Typography encompasses the type of font, size. The proper use of the design principles is essential to achieve good typography.

    Grid and alignment

    It has close associations with balance. It denotes how the elements are aligned on the grid.


    There is a psychology behind every shape of a design element. Circles trigger the fluid feel, whereas the squares and triangles evoke a sense of energy.


    Like shapes, colors have the potential to evoke different emotions.

    • Red is associated with warnings, danger or anger, and can raise heartbeat levels.
    • Orange symbolizes positivity. It makes people think about the changes when they see that color.

Many elements and principles of design exist to date. So, to conclude which among these are the best needs a separate discussion. But, if these principles are kept in mind, scheming is as easy as cutting a cake.

Experts suggest that without understanding these concepts, it is impossible to design content. You can also take references from other professional designers. It helps you create good designs. Until then, you can choose to outsource your project to a reliable graphic design company.

Professionals offering reliable graphic design services stick to these principles to create outstanding results for corporate and business entities.

For more rules, tips, technologies and techniques, stay in touch with us through the blog posts. We would feel honored to receive your suggestion.

The process of hiring the best creative design services at your place is now easy. Do you agree with us? If you have any other ideas that helped you succeed, please share them in the comment section below.
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