White Balance and Unwanted Elements Removal
It is the concept of removing unwanted space or elements in the design.
All design principles state what to include in the design. But white balance refers to what you should not in the design element. In simple words, white space refers to negative space. This space creates a hierarchy and an organized look to the entire composition.
The white space signals our brains that elements are being grouped according to their importance. Moreover, this space gives the design elements room to breathe.
White balance is the removal of the space. So, the minimalistic design principle emphasizes removing unwanted elements from a design.
Expert sculptor chips off the imperfect stone to create thrilling sculptures. Similarly, removing unwanted details from logos or other crafts helps get the expected glitz.
The key principle of using minimalist ideas is to erase the extra element that doesn’t fit well in the space. There may be instances when that particular shade or color is attractive but doesn’t fit the canvas.
Some other significant design fundamentals are:
It is the space between the repetitive elements. The repetition causes a rhythm to appear like the one that you can find in musical notes. There are five types of rhythm – alternating, flowing, random, progressive, and regular.
- Random has no noticeable pattern.
- Regular follows a similar spacing pattern between every element.
- Alternating has a variation in the repetitive pattern.
- Flowing sticks to the bends and curves like a wave pattern.
- Progressive finds a differing rhythm and the changes get added to the next iteration.
The most obvious example of a pattern is a wallpaper that everyone is aware of. It also refers to the default design standards for some specific elements.
It triggers the visual interest of the users with different colors, shapes, sizes. Variety helps to get rid of the monotonous feel that might disinterest the user at a specific stage.
It is an additional element that makes the design engaging and pleasing for the user. But don’t do it for namesake. Use it when it is necessary.
It refers to the arrangement of text in a design. Typography encompasses the type of font, size. The proper use of the design principles is essential to achieve good typography.
Grid and alignment
It has close associations with balance. It denotes how the elements are aligned on the grid.
There is a psychology behind every shape of a design element. Circles trigger the fluid feel, whereas the squares and triangles evoke a sense of energy.
Like shapes, colors have the potential to evoke different emotions.
- Red is associated with warnings, danger or anger, and can raise heartbeat levels.
- Orange symbolizes positivity. It makes people think about the changes when they see that color.