How much is better?
When we start speaking of the principle of design, the unsettled part is finding out how many are out there. Later it goes on to choose which are likely applicable to your project.
Open your browser and type in this article title, and you will find the numbers vary from 5-13. There are many primary and secondary principles that experts designers use and teach. But here, we elaborate on seven principles, to be precise.
What are the principles of design?
They are sets of rules that designers follow to create efficient designs. When applied with precision, these can make the designs look and work well for their industry.
Graphic Design and Creativity
Many think that graphic design is all about creativity. Amateur designers, or startup businesses, put in all the creative knowledge they have acquired and develop something new and innovative. But in the end, it turns out to be an undesirable product in the end.
Mathematics sticks to some set of rules while working with their concepts. The same applies to graphic designs too. When working with the design process, you need to adhere to principles to get that result.
Let us start exploring the basic ideologies of design.
Balance and Alignment
Every design element in a page or site has equal visual weight. The colors, images, patterns have their significance. Some are eye-catching, while others produce a light effect on the content. These elements have placements in a way that creates an overall balance to the entire page.
There are two types of balance – symmetrical and asymmetrical.
The layout places elements of similar weight on either side of an imaginary center line.
This balance principle places elements of opposing weight not centered within the line. It has a structure that is not even but still has that balance.
Symmetrical designs are eye-pleasing but dull. Asymmetrical designs are livelier and bolder that can deliver interesting visual movements.
It is the difference between thin and thick, light and dark, small and big elements. Remember when a client said that the design needs that popping effect. They refer to the contrast.
Contrast has close associations with readability. It creates the space and difference between the background and the element colors.
Much effective design out there uses only two typefaces at the greatest. More of it can break down your design purpose. Imagine if a post has all typefaces in bold. Then it might be difficult for the user to interpret which message is significant.
Emphasis (also known as dominance)
You can create emphasis by style, size, weight, position, shape, color. At the first read, contrast and emphasis principles mean the same. Contrast is the difference between the objects. Emphasis is the impact of the object on the visual content.
In simple terms, objects with added emphasis grab the user’s attention so placed at the focal point. It does not dominate the rest of the design elements.
When you design a poster for a concert, you have to outline what information needs to come first and which one at the bottom. Here, the focal point starts from the top of the poster, so you need to place the most vital information at the top.
It is the reiteration of a design element like patterns and textures. The repetition principle, along with others, guides the users towards a focal point. You can repeat any typefaces, lines, shapes, colors, or forms to reinforce an idea.
When you use a similar heading format for your blog, then it is the repetition design principle in action. It signals to the readers that all the headings have the same significance and have close relations. They create a consistent feel for the users with a repetitive pattern.
We have discussed six design principles till now. Out of them, this ideology is simple to understand. It is the grouping of elements with their size. The proportion indicates the significant and non-significant elements in a design.
It is possible to achieve this principle when all elements are of the right size in the right place. When you have grasped the concepts of contrast, alignment, balance, this ideology should occur within yourself gradually.
All design principles state what to include in the design. But white balance refers to what you should not in the design element. In simple words, white space refers to negative space.
This space creates a hierarchy and an organized look to the entire composition. The white space signals our brains that elements are being grouped according to their importance. Moreover, this space gives the design elements room to breathe.
Some other significant design fundamentals are,
It is space between the repetitive elements. The repetition causes a rhythm to appear like the one you can find in musical notes. There are five types of rhythm – alternating, flowing, random, progressive, and regular.
- Random has no noticeable pattern
- Regular follows a similar spacing pattern between every element
- Alternating has a variation in the repetitive pattern
- Flowing sticks to the bends and curves like a wave pattern
- Progressive find a differing rhythm where the changes get added to the next iteration
The most obvious example of a pattern is a wallpaper that everyone is aware. It also refers to the default design standards for some specific elements.
It triggers the visual interest of the users with different colors, shapes, sizes. Variety helps to get rid of the monotonous feel that might disinterest the user at a specific stage.
It is an additional element that makes the design engaging and pleasing for the user. But don’t do it for namesake. Use it when it is necessary.
It refers to the arrangement of text in a design. Typography encompasses the type of font, size. The proper use of the design principles is essential to achieve good typography.
Grid and alignment
It has close associations with balance. It denotes how the elements are aligned on the grid.
There is a psychology behind every shape of a design element. Circles trigger the fluid feel, whereas the squares and triangles evoke a sense of energy.
Like shapes, colors have the potential to evoke different emotions.
- Red is associated with warnings, danger or anger, and can raise heartbeat levels
- Orange symbolizes positivity. It makes people think about the changes when they see that color
Many elements and principles of design exist to date. So, to conclude which among these are best needs a separate discussion. The purpose of this article is to make you understand the design concepts in simple terms. That eventually helps build your next design project.
Experts suggest that without understanding these concepts, it is impossible to design content. You can also take references from other professional designers. It helps you create good designs. Until then, you can choose to outsource your project to a reliable graphic design company.
Besides, the designers can use this handy guide that supports their learning efforts.
The process of hiring the best creative design services at your place is now easy. Do you agree with us? If you have any other ideas that helped you succeed, please share them in the comment section below.Contact Us