Logo Designing – Case Study

Client

A start-up based in Philadelphia contacted us. They were into advertising, web development and branding services. Their requirement was for logo vectorization and design that too within 48 hours. Besides, they needed several marketing materials including business card, banners and letterheads made from their logo.

They were a bit apprehensive as it was a new voyage for them and their previous experience of outsourcing was not that pleasant. Because of the same, they frankly intimated us their concerns and doubts with specific requirements along with terms and conditions. The client knew exactly what they wanted and we love working with such people.

Being new to the field, they wanted a team capable of not just completing their logo within the timeframe; their need was a considerate bunch of professionals who would understand their exact vision and make the design reflect the same.

Challenges

The process of logo design is never a walk in the park. It needs severe brain storming and a plethora of factors are to be taken into consideration. Finishing a logo within 48 hours and as per the specific demands of client initially seemed to be an impenetrable task. It was a challenging task simply because, there was virtually no time for discussion. Client’s demand of crafting a logo truly reflecting company ethos made the task even more challenging. As the company was a start-up, goals were numerous but there was no history to refer. This means no food for thought was there in that front. So, the only option left was to scrutinize the company’s goals closely and find inspiration capable of igniting something creative.

The Solution

Challenges have always excited and motivated us as an inventive logo design company. We quickly called up a meeting of some of best designers with us who are known for their creative thoughts and swift responses. The project was presented in detail and information were discussed comprehensively. Next step we took was to create 5 teams of two professionals each and the meeting was dispersed. Each team was asked to come up with a logo sample and within 24 hours, they reached back with samples. Our creative head had a quick check on those and he found them remarkable.

These samples were sent to the client which helped him to understand the calibre and capabilities of team at WinBizSolutions. They reverted back with the one style which they liked but still some modifications were demanded along with suggestions. In fact, this helped us a lot to understand more in detail about the client business and their expectations with our logo design services.

We refined the logo as per the feedback and suggestion of client and resent the work back. It was instantaneously accepted without any further demands of alterations. Soon after that, we allocated an experienced resource completely to work on the project. He used Adobe Photoshop and Illustrator effectively for logo vectorization.

After its completion, 2 samples of business card, letterheads as well as banners were also made. All these work were passed on to our quality specialists and only after approval from them we forwarded the work to client. Client selected one from each and no more samples or editing were demanded.

Outcomes

The client happily opined that, the logo created by us creativity and exactly represented their brand values. They got beyond what they expected and the accuracy was 100%.  The same was their opinion in regard of the other marketing materials that we designed.

Impressed by the services we provided, they even outsourced us their client’s work and the association is still going smooth and strong. Additionally, they even referred us to others.

We emphasize a lot on innovation and this helps us to stay separated from others in the industry through our remarkably creative services. Want to know more? Reach us right now!