A lifestyle magazine publisher who wishes to widen its reach to cover the lucrative Asian markets, predominantly India. He already had covered the whole of Europe market but for Asian audience, he wanted to rely on native professionals and we got the knock.
The client wanted to have his highly anglicized magazine redesigned to appeal to the senses of Indian audiences. The initial work pertained to designing of the magazine cover in an aesthetically soothing manner with strong Indian values evident. It had to be engaging as well as eloquent.
The client was particular about adherence to standards and also about the quality of work as much was at stake for him. The first impression is the last impression and if the first printed version of the magazine is rejected by targeted audiences, he would stand to lose a lot of money apart from a blemished reputation. The flow, plan and other details of the page have to be meticulously hashed out and finalized.
We had a series of discussions with the client wherein we presented our findings based on research conducted to gauge the mood of public based on geographical locations, demographics etc. The designers with us availed several themes before starting the actual project. Once the suggestions from client was received, the theme for design was finalized.
Next, an elite team of seasoned magazine designing professionals were summoned and work was distributed based on the priority chart chalked out. The page layout, flow and design were hashed out. Killer headline that would grip the attention of the customer was chosen after hours of brainstorming; we sought assistance from the creative content writers with us.
The art team was assigned the responsibility of looking for an apposite image that would make the audiences resonate with the idea of magazine. High quality image and desired content were chosen and forwarded to the typesetting division for design on Adobe indesign and Photoshop. Then it was sent to the client for approval. After scrutinizing the client provided final set of suggestions in regard of certain elements and we tweaked accordingly. The ultimate design was then submitted to the client and he was ecstatic to see the blueprint.
We could make the client realize his ambition of acquiring the lion’s share of lifestyle magazine market by surpassing his expectations. Our delivery was within the committed deadline and the budget was not exceeded and hence the overall result was delighted and happy customer who provided us recurring business.
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