E-Commerce image editing – case study

Company

An upcoming online store that has been struggling to secure its foothold in a fiercely competitive e-commerce market

Requirements

E-commerce thrives on conveying accurate visual impression of objects displayed to potential buyers so as to capture their attention and motivate them at subliminal level to purchase the products. Since the company has just launched itself, it was running a drive to bring more customers within its fold by expanding the online business rapidly. This called for mass photo editing of relevant products within a month so as to help the company retain its edge cost-effectively.

Challenges faced

This feat to be accomplished at a sonic pace required assemblage of a proficient team of seasoned professionals who are well versed in advanced photo editing software. Further, resources deployed for other projects had to be diverted to attend to this. This was challenging but we managed it through prudent planning and speedy execution of all concerned tasks flawlessly.

How we overcame the challenges?

Quality image on e-commerce site generates exponentially more leads that facilitate rapid brand building. Professional images that corresponded to the central theme of client’s site were handpicked to ensure that business values are reflected optimally through them. In fact a separate team was assigned solely for this purpose. Optimized images are more likely to persuade prospective customers to subscribe for the products in an eCommerce website.

Our team scrutinized each image and subjected them to intense photo editing. The experts with us know that overdoing can ruin everything and hence they did the tweaking optimally. We weeded out image defects pertaining to inadequate lighting, distracted photo background, and bad quality shots which would drive customers away. We stressed on quality to make the final image look compelling. Our expert team worked on shadow positioning, image manipulation, picture masking, retouching, clipping, background editing, color regulation and image conversion to ensure that the end product would not fail to impress the customers. Multiple snaps of the products were stitched together and relevant subjects were isolated from the background.

Outcome

The edited photo gallery that we submitted to the customer elated them greatly. After the same was implemented on site, massive business was attracted within the shortest time imaginable. Cost-efficiency was maintained. The client was thoroughly impressed by the creative side of our team; their appreciation and genuine words really motivated us.

Kudos to our ingenious team.