The Client
Our client is based in Florida, in the U.S. The client provided marketing and promotional services to real estate agents across Florida. The advertisement touch-points created by the client were highly successful in generating leads for the property owners, realtors, estate managers, and individual sellers. Improving the productivity of the real estate agents while keeping their promotional costs under control was the main objective of the client.
The client has been serving happy customers for more than two decades now. The client has been serving happy customers for more than two decades now. The client used digital advertisements to help out real estate agents and owners. The client offered them cutting-edge multimedia presentations, 360° virtual tour, digital walkthroughs, digital photo retouching for property images, panoramas, etc.
The Requirement
The client sought real estate photo retouching services from us. He informed that he would provide us with raw image files along with the High Dynamic Range (HDR) and multi-exposure real estate pictures that would require processing and retouching.
We were requested to perform a number of modifications on the real estate photos that were provided to us. Interiors and exteriors of real estate plots had to be edited and retouched. Editing and enhancing were required for detailed shots, landscapes, colors, exposures, etc. Hues were required to be adjusted; the image quality had to be improved; perspectives had to be corrected; the background colors had to be changed; color cast had to be removed.
The Challenges
Our team is proficient in editing and retouching real estate images. We make sure that these tedious tasks are executed precisely and accurately. Photography editing needs to be performed in a customized and unique manner.
We had to deliver more than 2000 edited, retouched, and superior quality images daily. The working hours of the photo editors and the retouching experts who were assigned for the project had to be arranged in such a way that would align with the U.S. work time. This, in turn, ensured the turnaround time to be quicker. We provided panoramic image stitching assistance to develop panoramas and virtual tours for real estate properties. Each image had to be flawless.
The real estate images provided to us by the client had poor lighting issues in the form of underexposure or overexposure to light. In some cases, sunlight was streaming in through windows causing a glare. Some rooms were lit dimly and some images were captured in harsh weather conditions. The highlights, shadows, and mid-tones had to be adjusted in an effective manner. Also, cars were parked in some images in a disorganized manner, fireplace was not present, the sink consisted of dirty dishes, and trash cans were overflowing. There were also some images that were captured at wrong angles which had led to perspective distortions and other problems. Hence, all these imperfections needed rectification.
The Solutions
Our team at Winbizsolutions started working immediately to honor the allocated deadline. Fixing the real estate images was an uphill task. At the onset of the project, we delegated a team of 20 experienced photo editors and retouching experts for completing the work. A project manager was also assigned for checking outcome quality, coordinating the efforts of team members, and updating the client. Each artist had prior experience in editing and enhancing real estate images. They were well-versed with the advanced Photoshop techniques, they could think out of the box, and had an eye for aesthetics.
A dedicated FTP channel was established through which confidential files of the client were exchanged. The login details were shared with the client so that they could download the processed pictures quickly. To ensure adherence to stiff deadlines, we segregated the team members into two shifts of twelve hours each so that the client could get batches of processed images daily in desired numbers. The project manager coordinated with the members of both the shifts to ensure a seamless transition of work with minimum interruption.
The project manager promptly addressed the client’s queries. To avoid any confusion, a single point contact was established for the client. Licensed versions of Photoshop and other image editing applications, such as Lightroom, were used to avoid any legal complication. Our resourcefulness and state-of-the-art digital infrastructure ensured that the images were processed and delivered quickly.
Access to the client’s file was provided only to authenticated users. Spam filters and spyware protection were used for ensuring that there was no corruption of images. Secure VPN network was used for maintaining the confidentiality of the client’s file.
The property images were made more visually- appealing by correcting under and overexposure, eliminating or moderating the shadow effects by rectifying distortions in perspective, editing HDR images, performing panorama stitching, blending with other images, cleaning nasty aspects such as dirty sinks, making the sky blue, and applying background soothing techniques.
Despite the challenges involved in the project, our real estate photo editing team could adhere to the deadlines and deliver batches of 2000 processed images everyday.
The Outcomes
We successfully lived up to the expectations of the client. The client could offer his company’s services to his own customers at a fraction of the cost that he had to incur if he would have decided to hire an agency in the U.S. Our rates were highly competitive. And additionally, the client also saved much on the administrative, infrastructural, and labor costs. Our turnaround time was lesser according to the industry standards and the project was sent before the deadline. The client praised the attitude of the project manager and the work ethics of the team members.
We also ensured that the time difference between the Indian and the U.S. time zones did not adversely impact the delivery of the images. We excelled not only in photo correction but also in sprucing up the images with photo realistic virtual staging. At the same time, we adhered to the international quality standards. The client was extremely satisfied with the quality of the work and our commitment. The client could experience a tangible increase in sales and lead conversions within a reasonably short timeframe. He assured us that he would outsource all of his company’s future real estate photo editing requirements to WinBizSolutionsIndia only.
Connect With Us Now
If you want to push up the demand for your real estate projects, trust us with image editing, retouching, enhancement, and virtual staging assignments. Our team of seasoned and proficient image editing professionals would produce the best results at competitive rates within shorter turnaround times. We can assure you that you will definitely experience a visible leap in sales.
Contact us now to get a no-obligation-attached estimate for your requirements.