Over the years, Flash has been the most prominent media plugin used in the cyber space. However, it had certain problems inherent in it. Flash requires constant updates to make the features accessible. Moreover, it is not compatible with mobile browsers, which makes it necessary to access it through desktops. Even on iOS devices, the users cannot run Flash. It lacks a number of security and efficiency features. In 2011, Google ended support for Flash. This clearly indicated the blurring popularity of Flash, and HTML5 came to the scene.
Converting Flash to HTML5 has today become an inevitable necessity for businesses worldwide as Flash has almost faded away. The conversion process is a complicated one and calls for expertise. So, you should seek assistance from various service providers for this transition. Smarter companies have already incorporated HTML5, creating interactive and engaging content, scalable in nature. Companies no more need not create GIFs or use flash files when they integrate HTML5.
You must note that the primary purpose of Flash was not advertising. Evidently, companies had to invest in other tools that were necessary to run Flash-based campaigns. Besides, a distinct platform for serving the advertisement was also necessary, which increased the overall costs. Further financial resources were necessary for tools used for reporting and tracking. With the inception of HTML5, the process has become much more simplified. Today, platforms for display advertising drives are available, which have been specially developed for this purpose.
Making a successful transition from Flash to HTML5
Flash website to html5 conversion paves way for fresh opportunities to business firms. As the change is unavoidable, it is wise to undergo the transition at the earliest. You should take advantage of the current situation, where a lot of experts who provide the necessary assistance are available. Many companies wait for some magical software to come up and solve the conversion problem, but it will simply delay their growth process. The sooner you embrace HTML5, the earlier you can get its advantages.
You should note that the conversion is a long-term process. It is logical to start the transition process today itself. Avoid choosing shortcuts for the process, as it will simply complicate the process and create more problems in the future.
How can you benefit from this transition during display advertising?
Companies as well as eLearning firms can benefit in the process of display advertising when they incorporate HTML5. You can walk free from the traditional norms that you were bound to follow when you used Flash. The experience HTML5 brings you is much more interactive and engaging. Advertisement needs to be innovative and experimental; you need to explore the opportunities of creativity in the digital age. HTML5 brings you a wider scope of digital storytelling, bolstering the advertisement process.
With the integration of HTML5, brands can reduce the necessity of having separate platforms for reporting and technology stacks. It leaves them with more time to focus on the creative aspects, planning the campaigns in a more strategic manner.
The contemporary industry of display advertisement is growing with great strides. Both existing brands and upcoming ones have tremendous opportunities ahead in exploring the diverse solutions that HTML5 brings to them.
Seek the support of any of the expert flash to html5 conversion services providers and leverage the potential of this latest technology to the maximum possible extent.