Advantages of outsourcing creative design
Having the infrastructure and in-house people for carrying out all your non-core activities is never a financially viable option. It’s especially true if you own a small business. That’s why the smarter ones choose to outsource creative services.
By outsourcing your graphic design projects to an external service provider, you can divert all resources towards improving your core business processes. It will bring better results by minimizing expenses and maximizing your revenue.
Besides, the success of any business hugely relies on the savings made. So, when you don’t have to employ full-time professionals and deploy extra infrastructure for back-office tasks, you significantly save more money and time.
Now that you’ve got a brief idea of how outsourcing creative services can be useful. Let’s discuss the various other benefits you can receive with it. But, before we move to that topic, let’s first know the different industries that can avail its benefits.
Top 5 Industries That Use Graphic Design
Graphic design has found its way into a wide range of industries. However, the main ones that mostly employ it are discussed below.
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Advertising
Advertising is one of the top fields that employ graphic design. Animations and visual illustrations that are often seen in ads are created by graphic designers. Besides, the designers may be also responsible to create a layout design that gets the text and images together.
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Publishing
The publishing industry uses graphics to create logos, images, or advertisements for books, newspapers, and magazines. The layouts are also created with an aim to make the content appealing and easier to read for users. The designs can be employed for both traditional and digital publishing.
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Packaging & Manufacturing
The designs that you see on the packaging of any product are created by a graphic designer. They combine the right text, images, and layouts that align with the brand message to create eye-catching packaging. Apart from that, some graphic designers can help with creating a product design. These can be later used in the manufacturing of the product.
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Web Design
The web design industry employs graphics for designing UI to improve the user experience and functionality of the website. Aside from that, graphic designs can be used to design websites to make them more engaging so that the bounce rate is reduced.
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Game & Mobile App Design
Graphics are widely employed in the designing of games and mobile apps. This is another great career option for aspiring graphic designers. The mobile design and game development domains are experiencing significant growth recently and will most likely thrive as well in the future.
Benefits of Outsourcing Creative Design
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Cost efficient
Outsourcing is preferred largely because of the cost saving your enterprise can pull off. For graphic designing jobs that are periodic in nature, you need not keep on your rolls tenured employees who have to be compensated round the year. Further, a dedicated team of professionals is also not required which prevents administrative and training costs. For design purposes, you need not invest in costly software or pay huge recurrent license fees. If you are outsourcing the job to an agency in another country, you can also monetize on the foreign exchange conversion rates if the economy of the country is poorer than yours. You can save on tax also. Further, if the associated production cost is significantly lower than that of your country, it would spell financial benefits for your organization.
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Creates a consistent brand identity
To make your brand attract more leads, you need to create a consistent presence that prospects can relate to. This consistency is difficult to achieve because the advertisement stipulations of different media and social platforms vary. With the services of an adept graphic designer, you can easily accomplish consistency across all media be it social media ads or printed promotional material. A professional designer enables your brand to successfully and seamlessly adapt to the varied requirements of the media without getting inconsistent. This coherence makes your brand identity more pronounced which appeals to leads better.
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Capitalize on the designer’s expertise
The artistic work a graphic designer does has also scientific undertones to it. The art motivates the perception of audiences about your brand and inspires them to interact more with it and respond favorably to the innate call to action. It is a scientific principle that has been proven by eye tracking studies. The professional artists understand this scientific philosophy and as such develop the designs in a manner that would inspire higher conversion rates in your brand’s favor. Both visuals and printed materials can pull off significant traffic to your site if designing is done scientifically.
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Optimize on time
The art of graphic designing is a time-consuming pursuit. If you are planning to carry out a graphic designing team, you have to spend valuable time ensuring that everything falls in place. Further, resources have to be allocated for streamlining the process. Outsourcing helps you save time and dedicate your resources to more important business pursuits. Even for designing a logo, an expert artist may take up to a day to finalize and fine-tune the draft. If your business is in the growth phase, you would definitely appreciate the value of time. Often small business owners have to spend more time than average and even have to work on weekends to ensure that all processes are functioning optimally. It would relieve you from having to spend time on a specialized pursuit that you are not an expert in. This time can be invested in devising strategies for expanding business.
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Connect better with the audiences
Suppose you are handy with graphic designing and can afford the time to develop designs, still it is recommended that you outsource the task to an expert agency. This would ensure consistency and coherence in all visuals and printed media deployed by your brand for attracting leads. The designs have to be captivating to engage audiences and motivate them to consider your brand over other competitors. Since so much is at stake for your business, it is better not to be unprofessional in this domain. With limited exposure to the designing industry, you may not be aware of the triggers that audiences may end up botching up your campaign. In contrast, graphic designers are aware of the catalysts that stimulate the senses of audiences and can cater to the same by developing designs that audiences would like to see and act upon.
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Achieve superlative outputs
Outsourcing is a periodic job. The agency whom you contract out your needs would like to gain more business from you on regular basis. As such, it would depute the best creative visual assistants to take care of your job. If there is any shortcoming, you would terminate the contract with the agency, and believe me, an agency cannot afford to lose a client in this competitive landscape. Hence, to remain gainfully engaged, the agency would deliver the best results you can think of.
Outsourcing offers a host of advantages for your business that optimally serves your interests. The graphic designing tasks can be flexibly scaled on demand. You need not go overboard with the allocated budget because you can always land on an agency that would deliver quality work within the specified budget. You need not worry about hiring a graphic designer in the industry because the outsourced partners would deploy only the most accomplished design professionals to work on your project.
Once you have arrived at an agency that fulfills all your business requirements in an efficient and cost-competitive manner, you can enter into a long-term and mutually beneficial business relationship with it. Cost-competitive graphic design rates can also be finalized which would not constrain your budget.
The above-mentioned benefits are just like the tip of an iceberg. The more you outsource, the more you would realize the potential benefits your organization can accrue with this informed decision.
Why is India the best choice for outsourcing?
Ever since the trend of outsourcing started, cost savings and quality service provision were the key concerns for the concerned businesses. Because of the same reason, India was most preferred as a graphic design service provider and creative hub. The education system in India is very sound and produces thousands of excellent technically adept professionals every year. Moreover, there are professional institutes that avail impeccable training in visual design, and other creative arts. Many colleges offer journalism and technical writing courses as well. Besides digital agencies train students in varied marketing processes like social media marketing, SEO, PPC and brand management, etc. As a cherry on the top, the education system is English-oriented and hence professionals here have exceptional oral and writing skills.
Other factors include a difference in time zones, a lesser cost of living in India, and the acquaintance of people here with global culture, preferences, and trends. Experienced Indian companies provide creative design services, copywriting services, and marketing with a broader outlook enabling them to gain more favors from global markets. They also are capable to adapt as per changing market dynamics.
If you feel that contracting out creative service requirements would be helpful for your business and you have India atop the preferred destinations, confidently associate with WinBizSolutionsIndia. We have always been the most trusted and favored creative company for businesses worldwide. Our resource pool engulfs accomplished designers, inventive artists, and experienced content writers. We design and write for websites, marketing collateral, brochures, technical documents, and every imaginable creative material.
We have handled a lot of graphic designing projects at the stiffest of deadlines and the most challenging of scenarios. We provide end-to-end services like logo designing, illustrations, brochure designing, website designing, video editing, etc. If you want us to be your dedicated creative assistant, let us know. We are available all the time round the clock.
