CATI Services

CATI market research services
Computer Aided Telephonic Interviewing (CATI)

Success of any business relies hugely on the market analysis done and the adaptive measures taken to be in line with the market dynamics. Outsourcing is considered by businesses of all types to get apex quality market research and CATI call center services to reduce expenditure. When you outsource to any of the reliable market research companies, you can be assured of getting all the needed information without having to tolerate the discomfort and tension of planning and managing the whole affairs by yourself. A typical market research company uses highly effective and interactive system that guides the assigned interviewer to perform the task in an immensely productive manner.

WinBizSolutions makes available to you the finest quality of CATI services. Our state of the art technology and adroit workforce assure hassle-free and high-class provisions for you. We seek all possible means to make sure that great speed and accuracy are maintained and the data collected is reliable.

Why CATI services?

There is an onscreen questionnaire provided to the professionals in our call center to garner responses from the potential sectors suggested by the clients. After getting connected, the interviewer reads the questions on screen through phone and all the responses from surveys are recorded. Since the data is being continually collected, temporary and updated reports can easily, instantly and promptly be compiled.

Elements of our CATI market research services

WinBizSolutions possesses all those elements that constitute an effectual CATI system. Starting from a planned questionnaire created by our in-house experts to customer feedback on our interviewers, we have everything that it takes to a productive CATI organization. Have a brief idea of the inclusions:

  • Questionnaire design

    We know that a mere ready-made questionnaire won’t work for developing a CATI (computer assisted telephone interviewing) survey that is worthy. Understanding the said fact, we make sure that the layout of the question is operative and also response values and skip logic are specifically mentioned in our questionnaires. Computer assisted telephone interviewing system then codes the collected data and updates the same in database. Reports on performance and control are available that help to ensure timeliness and quality.

  • Design functions

    Underlying is few among many features that guarantee the efficiency of our system.

    • Editing facilitates identification of discrepancies concerning answers of respondents & interviewer’s errors
    • With customization, questions can be tailored in light of previous answers
    • Best estimate answer is extracted through probing in case if respondent offers inappropriate answers
    • Autodialing options help in load reduction on human operators by minimizing errors
  • Automatic call scheduling

    Automatically scheduling of calls is crucial for any CATI system. Randomizing & dispersing attempts of call, ranking main calls, and regulating the differences in time zone etc. are the strategies that we implement.

  • Interview length

    Length of an interview is decisive in determining its reliability. Longer interviews with big questionnaire most of the times mean lesser reliability.

  • Interviewer training and monitoring

    We train interviewers on a regular basis on various fronts including persuading respondents for participation and gathering accurate data. Interviewer monitoring and customer feedback reception signal the effectiveness of interviewer.

  • Enterprise reporting system

    We as a CATI services providing company collect information and all vital reports regarding events on a real time basis by accessing voice recordings and analysis reports.

Why our CATI research company is among the best?

  • We are devoted towards excellence. Interviewers are regularly trained to assure data quality and reliability
  • Our interviewers influence respondents to chip in the survey and collect accurate information
  • Strict monitoring is done to make interview exceptionally effective
  • In-house CATI team is expensive. Outsource CATI services and spend only for your actual needs
  • Comprehensive services-questionnaire designing to collection of responses, tabulations, charts and reports
  • Our enterprise reporting system collects info real time and provides access to data analysis
  • Our process is fully translucent and thus you stay comfortable throughout
  • We offer CATI questionnaire services to diverse industries-healthcare, insurance, real estate, broadcasting advertising…
  • We provide CATI, CAPI and CAWI in 30 plus different languages
  • Our auto dialing system assures limited human errors and provides as well as more valuable responses with recordings
  • Our CATI outsourcing services ensures absolute data security and confidentiality
  • Auto scheduling allows calls scheduling by prioritizing important calls taking time zones into consideration
  • Outsourcing CATI market research services to WinBizSolutions ensures enhanced profits and reduction of expenditure

This case study details how we succeeded in serving a health insurance company based in Texas with its exceptional CATI market research survey. Read here.

Get the best, state-of-the-art technological paraphernalia for all your CATI service needs

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Key Differentiators

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