A well-crafted catalogue serves as a tool to reflect the identity of your brand, besides providing the customers a comprehensive idea about your products. It is always necessary to choose the images, lines, typographies and shapes strategically in the catalogue.
You need to design the catalogue in an interesting way, so that the readers find it engaging and keep reading it till the end. Therefore, you need to go a step ahead; beyond the general graphics and images in the catalogue. It should look inviting, generating interest in the minds of your customers. Most of the business firms reach out to experts for getting their catalogue designed.
Here are certain catalogue design tips that will help you to craft a catalogue that couples up as a marketing tool.
Focus on the front cover
At the outset, you need to make the front cover attractive. Like all other publications, visual elements play a key role in determining the impact of a catalogue. Do not burden the cover page with excessive information. You may include the name of your company and use a pleasing interplay of colours, fonts and images on the cover page. It is important to catch the attention of the readers. Therefore, create a memorable cover page that will create a lasting impression in their minds.
Retain uniformity in the interior pages
The front cover draws the attention of your customers. You need to retain this attention throughout the design.Therefore, the inside pages, too, call for adequate attention. Irrespective of the design pattern you incorporate in these pages by maintain uniformity throughout the catalogue. You may follow a particular pattern, putting an important product image at the top-corners of the pages. Ensure optimum visual appeal in the inside pages to retain the interest level of your customers.
Use individual images
In order to highlight on the product attributes, place individual images of your products in the design. Eliminate the background of the pictures, so that the entire attention of the customers remains focussed on your products. In case you place a collection of products, like books or utensil-sets, make sure that the groups are small in size.
Highlight the images
When you place individual images indexing catalogue, devoid of backgrounds, you need to highlight them through optimal graphic designing to make them appealing. The right incorporation of lights and colours make the images attractive. You may use certain soft shades to make the images appear beautiful. This brings about variations in the images, eliminating the monotony for the viewers which they would really appreciate.
Choose the right typography
Well, images are important, but you need to highlight on the text as well. Customers expect at least concise and clear information about your products if not the complete details. Therefore, you need to incorporate adequate product descriptions in your catalogue. The text should be clear and readable; therefore, it is necessary to choose the right typography for the catalogue. You may use different sizes of the same font so as to retain consistency.
Incorporate an order form
The key objective of your catalogue is to sell your goods. An effective way to achieve this goal is to incorporate an order form in it.This makes the process of buying and selling easier. This feature finds limited uses in catalogues however; you can use them in online catalogues, where customers place their orders through internet or telephone. The process is easier and faster for them too.
Choosing the format
While designing the format, you should keep the economic factors at the forefront. You need to consider the printing costs when you formulate the catalogue design layout. A standard format makes the printing process economical. Even when you send these designs through emails, they are large enough to accommodate images and all necessary information. Most of the companies opt for conventional formats, as they are easy to customize later on. However, you may use an original format in order to draw the attention of your customers. This is one of those catalogue design ideas that may push up the costs to a certain extent but it would be a worthy investment.
Check out the number of pages
When you design the catalogue,take care about the number of pages. The total page count should be in multiples of four. This includes the front cover and back cover as well. If you need to add pages to accommodate more information, your catalogue should get at least four more pages.
Choosing the right type of paper
A number of factors come into play when you choose the paper. Apart from the quality and cost factors, you need to focus on its resistance. A catalogue passes on to a number of hands, so it has to be robust and flexible, ensuring a long life. Therefore, you should use a strong material in the output file. Have a consultation with any of the professional offering best catalogue design services in order to get a clear idea about the choice of paper. You will come across different types of papers while choosing the catalogue material. These show a lot of variations, from shiny finishes to matte ones.
Four-colour catalogues look attractive
It is important to present the catalogue with a striking visual appeal. Therefore, go for a four-colour print when you develop the catalogue. These include yellow, magenta, cyan and black. This will allow you to focus on each product in the catalogue in the desired way. This makes the design to look more attractive.
Focus on the binding
Customers frequently consult the catalogues. Therefore, it is likely to suffer considerable damage over a period of time. Therefore, you need to make the binding firm and strong. A typical catalogue design company will guide you about the right type of binding. You may choose wire binding, case binding, spiral binding or other binding methods
Before you start designing, it is necessary to plan the distribution process as it is a crucial part of corporate identity designs. Prepare a list of people to whom you want to get across with your catalogue. Most of the time, these are handed over to the customers in commercial spaces.
These guidelines will enable you to design an impactful catalogue, capable of making a difference in your marketing strategy. You may consult with the experts to ensure a professional looks in your catalogue. This will bolster your marketing process and enhance your brand image.