Key elements in professional magazine design

Engaging the readers and keeping them impressed is what any company offering magazine layout design services must focus on. There are some tips and tricks by which you can assure a smooth exploring experience for the readers. A magazine emerges to be successful only if the readers pursue both individual articles as well as the entire craft as a whole.

magazine design
Magazine design elements

There are some common design elements that if used prudently can guide your targets properly through the professional magazine design. Some of the most prominent ones are brought down for a quick reference and this can be really helpful for your upcoming projects.

Section head

Publications must be divided into different sections and sub-sections. By this, readers can easily find what they are looking for. This increases their interest to explore more and get the exact information they need in most effective manner.


A strategic headline with the right words magnetize people and invokes a curiosity in them to go for more. It is an important element and has to be distinct to attract the attention of even an impatient prospect. A company offering magazine design services always demands its client to either provide them the best heading possible or seek assistance of an expert copywriter for the same.

Intro block

This section is also called Stand First, Kicker or Deck based on the publication. Normally, its purpose is to fill the gap between body copy and headline. In certain cases, this section may be absent, mainly because of space limitations. However, providing this bestows readers a path to follow.


Placing by-line is yet another thing to be taken care of. Its placement varies as per the nature of publication as well as the article type. By-line has to stay distinguished from other copy to make sure that credit can be availed when this article is referred by any third party or when cited.

Body text

It is apparent that king part of the text will be in the body part and thus selecting fonts for this area is something to be done with immense care. The font you choose can surely influence the reader engagement. Readability can be supported by setting the copy on a standard grid and with columns balanced.  When you outsource magazine design services to the right people, they know how to take care of the readability aspect.

Pull quote

This add pace to the readers. You don’t have to make available a visual stop. Pull quote instead provides a visual break with larger type and increased pace to offer eyes of the reader a short reset which is always recommended. There are certain publications that don’t assign pull quotes owing to the aesthetic reasons.


It is highly recognizable, especially in a corporate magazine design. Normally it includes page number, issue number or date and sometime section name or title of the publication is also included. In case if you want to add references to any of other sources, do it consistently without cluttering the pages.

Sidebar heading and copy

Along with the main actual heading in a page, sidebars are also seen usually and their purpose is to tell readers that more information is available. Also, the text in the sidebar sections is consistent in style and distinct from the text in main body.


You should unhesitatingly give credits to the publishers, photographers or artists whose content or other materials you are using for illustrating the publication. This adds reliability and also it’s ethical to do so. Also read 5 golden rules for perfect magazine design.

WinBizSolutions is a noted graphic designing company with a wide ranging portfolio that encompasses creative, corporate, academic, entertainment and commercial magazine designs. The company is equipped with best people with high qualifications who are innovative in approaches and think differently. They know to use the perfect blend of colors, topographies and other elements to give your craft the makeover it needs. Here, every opportunity and motivation is provided to give maximum comfort and flexibility for the designers and this luxury they enjoy is reflected in the supreme quality designs delivered.

What every type of magazines you need to design, our team will get you results beyond your expectations. Contact and let us be at your service.