The design of a website defines its marketing potential. If you want to power your website with high-converting abilities, you should focus on the design aspect, without fail. Often, a poor website design leads to low conversions, even if you have a powerful marketing team and excellent optimization of your pages. For a small business, it is important to integrate the right design tactics in the website. It should be easy to navigate, clearly branded and free from all sorts of interruptions. All these add to the converting abilities of a website.
Here are some effective web design principles and design tricks that will boost up the conversion rate of your website.
Incorporate a clear value proposition
You would want to establish a distinctive identity of your brand. Your value proposition sets your brand apart from your competitors. Your overall design should revolve around this value proposition, so that your website reflects your uniqueness. Integrate necessary elements of web design, including colour and graphics that establish your value proposition in the website.
Simplify your navigation
Simplified navigation of your website enhances user experience. You may include categories and subcategories to make the navigation easier. Your visitors should readily find the information they are looking for. Integrate the ‘chat’ option on your website; it increases the rate of signups by 30%. The navigations should enable your customers to get the desired information in minimum time. Cryptic websites make it difficult for the customers to access it. Keep it as simple as possible.
Use predictable layout
A predictable layout is ideal for small businesses to boost up their conversion rate. It makes it easy for the users to locate the desired information. For instance, phone numbers are generally placed on the right-hand corner at the top of the page. Logos occupy the left hand top corner. The services are placed horizontally in the website. Do not overload your website with unnecessary materials and widgets. Keep it clean, it enhances the conversion rate.
When you design your website, take care to keep your branding consistent. You may use logos or symbols related to your brand in all the pages. Make sure that they are of the same design, colour and style even in case of ecommerce web designing. Varying design elements like fonts and image styles in the pages weaken the visual impact created by your website. It should remain uniform in the contact form and other elements you use on your website. Take care to place these design elements at the same position in each of your pages.
Reduce the number of clicks
In order to increase the conversion rate of your website, you must ensure the comfort of your users. Reduce the number clicks to the minimum. They should get the required information in least number of steps. Besides, it is wise to keep away interruptions and pop-ups. Your users get irritated when these elements come up on the page. These delays push back the checkout process by a considerable time. In short, keep away interruptions and minimize the number of clicks.
Powerful call to action
The problem with most under-performing websites is the mildness in their call to action. The words should be powerful, yet regulated. The call to action elements should be placed in the centre of your page. The button or link for call to action has to be at the left of the related text, or in the centre. You should also consider the number of call to action elements in each page. It should not resemble aggressive marketing. Also be sophisticated with your tone.
Simplified design forms
This is one of the most vital tips for designing a website layout.The design elements should be kept simple, so that the text gets its necessary attention. Too much caricature with the design grabs full attention from the viewers. In these cases, the most important information in the form of text remains ignored. A logical and simple design, incorporating the appropriate elements increases the conversion rates. Designs are important but no one places order without reading the text. So, make sure that the text never fails to get attention.
Use a few images, large in size
Images speak louder than written materials, which makes it an indispensable element in your website. However, they should be relevant to the content. Instead of using too many images of small size, use a few large ones. They look more inviting and prominent. Retain a uniform style in the imagery you use in the website. For instance, if you use black and white pictures in your website, do not mix it up with other types of images. These images should be compatible with the overall design of your website.
Well, you may have to do a little study on the psychology of colours. Each colour has its own essence and creates a particular mood. The colours you use in your website design should create a favourable impact on the psychology of your visitors. You also need to retain a consistency while using these colours. People should be able to recognize the patterns each time they see a product. Creative web designers always make use of optimal color combinations.
Build responsive websites
Responsive websites are friendlier to mobile devices. Around half of the global internet users get access to websites through mobiles, smartphones and tablets. You should keep your website design compatible with these devices. Developing a website solely for desktop users simply deprives your business of half the targeted customers. When you make your website accessible to mobile users, the conversion rate is likely to increase. So, responsive website designing is something smart to do.
These guidelines will enable you to make your websites highly converting. You may hire an experienced and reliable responsive website designing company for this purpose. A strategic website has immense marketing potential; you simply need to design it flawlessly to increase its captivating power.