Technology has greatly shaped the way real estate projects are marketed in the contemporary industry. Out of the various marketing aspects, customer satisfaction is among the foremost priority for almost every company. And, for engaging the customers, virtual tours have turned out to be a really effective tool for the real estate companies. The leading developers have realized that 360-degree virtual tours can reap more profits when added along with eye-catching visuals and animations. Besides, the only thing they need to do for marketing the real estate projects is by sharing the virtual tours over the internet. It can help a great deal in strengthening the overall sales strategy by lucidly conveying the marketing message to the buyers.
What is a Virtual Tour?
Since the advent of virtual reality or VR technology, it has been used for various purposes. For example, medical students are trained for surgery or similar procedures with the help of VR. Dentists employ VR headsets to distract their patients during the treatment. Major retailers like Walmart utilize the concept to train their employees and so on. So, virtual tours are also an outcome of this technology, which is mainly used by businesses to offer a glimpse of their products and services to the customers.
Virtual tours can be defined as the simulation of a certain location that is composed of a sequence of still images or videos. Apart from that, other multimedia elements like text, music, sound effects, narration, etc. can be incorporated into it. It is extensively utilized by the real estate or hospitality industry but can be beneficial to other industries as well. Besides, the accessibility and quality of virtual tours have considerably increased over recent years. So, now let us have a detailed look at its various applications.
Application of Virtual Tours
The application of virtual tours in various industries is mentioned below:
In the real estate industry, the two basic types of tours are interactive floor plans and highly engaging virtual tours. The virtual tour real estate properties are usually cost more than the floor plans since you need to hire a professional photographer, use high-end equipment, and employ specialized software for them.
Virtual walks are motion picture documentaries that are shot continuously while moving forward through an urban or natural area. The effect allows the audience to experience the sights and sounds as if they are actually traveling that area without the use of VR headsets or goggles.
An online or web-based virtual tour is employed by many businesses for showcasing their products and services since it can be accessed from anywhere. In this case, a lot of materials, such as still pictures, videos, texts, etc. can be used to provide a better experience to their viewers.
Hotels increasingly add online tours to their websites to offer an immersive visualization of their property and amenities. The tours can range from high-quality 360-degree stitched photos to professionally crafted video tours.
The 3D virtual tour technology plays a great role in preserving and documenting the historic properties which are at the risk of being destroyed or are restricted to public access. The 3D virtual models used can also be digitally archived using .obj or other standard file formats for future academic exploration or research.
Top 10 Benefits of Choosing a Virtual Tour
Real estate virtual tours can bring more exposure to your projects. Here, you will get a piece of detailed knowledge about the key advantages of using a virtual tour in the real estate industry.
Save money and time
Virtual tours are dynamic, interactive, and capable of retaining the attention of the homebuyers within seconds. It can help you to eliminate the time taken for creating complicated processes like developing a blueprint for your project. Besides, the experts can develop as well as edit the virtual tours real quick and at cost-competitive prices, thereby providing a cost-effective solution to the real estate companies in preparing the presentations. Finally, the end result will enable you to present your proposed plans to your potential buyers in the most seamless manner.
Using a virtual self tour to market your real estate projects can help you to get a better reach among the customers. These visuals are appealing and far more detailed than the sketches of the property. That is why the reputed virtual tour developers integrate it to add finer details into the presentations to make them more impactful. Evidently, homebuyers expect to find as much information as possible so that they can make more informed decisions easily. So, by using it, the real estate owners or builders can effectively increase the sales potential of their projects and significantly increase the reachability.
Targeting potential customers
Every architect must integrate customized features into the projects as demanded by the homebuyers if they wish to win more clients. By using virtual tours, they can target specific segments of customers who are really interested in purchasing the property. Besides, a customized approach in developing these virtual tours also increases the chances of sales. You can also present 360 panoramic virtual tours to potential homebuyers, which can provide them with a comprehensive concept about the overall looks of the area. Personalized provisions make the customers feel valued, and they might also consider working with you more than your competitors.
Easier to grab attention
In this competitive business environment, it is difficult to retain the attention of the viewers for a long time. However, by creating captivating virtual tours for real estate projects, you can increase your chance of attracting more customers and keep them engaged for a longer duration. Besides, every customer would like to view the final look of their project, which they can only experience after the construction is completed. So, providing the virtual tour of a property even before its construction will provide you the advantage of finalizing the deal with the clients. Transparency in presenting these details can also enhance your brand image.
Creating focus on key areas
It is possible to highlight particular aspects of the project with the help of virtual tours. However, doing this can be a bit trickier on the part of a beginner, which is why it is better to rely on a professional in this matter. So, simply convey your ideas to a reputed virtual tour company, and the experts will integrate the necessary features into your project. They will use advanced real estate virtual tour software to develop the presentations, which will make it more convincing and marketable. Besides, you can easily share them with the homebuyers through the internet. If required, you can also edit the design as per the recommendations of the client and integrate the customized features.
When you use a virtual tour, you can present all types of information related to the project. These presentations carry high visual appeal and convey a complete idea about the finished project. Besides, using this 3D visualization homebuyers are usually keen to know about the amenities, features, wall color, floor design, and all other aspects of a project. So, by offering detailed visual information in the virtual tours, you can gain more clients and customers.
Viewers generally focus on the details that matter to them the most. For instance, they can zoom into a particular area of the project, examine the details and come up with their specific suggestion. This personalized approach to the homebuyers is one of the key benefits of 360 virtual tours. Besides, you can make the necessary changes in the virtual tours as recommended by the homebuyers. Developers can also come up with day scenes and night scenes for the project to increase its appeal.
Virtual tours have turned out to be a powerful marketing weapon for real estate companies. These visuals increase the chances of selling the property. You can easily reveal the key selling points of the project by tailoring the features according to the needs of the users. These presentations bring a greater ROI for the developers. Customers want complete information about the upcoming projects, and you can come up with every little detail through these 360-degree photography and tours.
Social media can be of help
Customers expect real estate developers to present them with accurate information about the design attributes of a project. So, when you present them with these virtual tours, the proposed plans become more believable. Besides, there is a high probability that if people like it, they are going to share it on social media. And, that will act as a ranking factor for your website. Eventually, you will get more traffic and rank high in the search results.
Minimizes the bounce rate
Increased bounce rates are definitely a problem for every real estate agent since it will affect the visibility of their site by lowering your search engine rankings. It usually denotes the number of visitors who do not stay on your website for a longer time. To ensure that they stay, you need to keep them engaged by posting quality content on your site, which can be achieved through virtual tours. Since the time duration of virtual tours is at least a minute, it is most likely that people will watch it and spend more time on your site, thereby dropping your bounce rate.
With the rapidly increasing competition in the real estate sector, it is necessary to seek professional support from the experts while developing virtual tours. It is even wiser to partner with one of the established companies that possess specialization in offering real estate virtual tour services. Developers across the globe are reaping enormous benefits by using it and presenting potential home buyers with sophisticated real estate visuals. Besides, 360-degree virtual tours can also strengthen your marketing and promotional strategies to a greater extent. So, get across to one of the reputed virtual tour developers for dedicated support and witness your business reach new heights.