Real estate image retouching tips

Tips for real estate image editing

The real estate business is heavily customer-oriented. That is why photo editing is a very important aspect of this business as it can help you to attract potential buyers and investors. People usually prefer searching online for real estate properties, which means that they will be deciding whether to get in contact with an agent or visit a property by looking at the pictures. So, it is highly crucial to carry out real estate image retouching in all possible ways to achieve that perfect look to fire up the interest of the buyers and investors.

Even with the best equipment and settings, there is still a possibility that the photos won’t turn out perfect. It is one of the main reasons why the real estate business is considered to be one of the most complex and competitive domains as compared to the other industries. Indeed, it would be a bit difficult; however, making money is not impossible in this case and can be achieved if you incorporate the right tools and techniques carefully. Now, before going to the part where we learn how to boost sales by implementing the proven methods, let us first understand the concept of the real estate business.

What is a real estate business?

A real estate business mostly deals with the buying, selling, managing, or investing the architectural properties. These properties consist of either buildings, lands, or any other type of natural resources such as water bodies, crops, etc. present within its boundaries. The various types of real estate properties are residential, commercial, industrial, and land.

  1. Residential Real Estate Property:

    These properties include structure for a domestic residence like duplexes, condominiums, quadplexes, single-family homes, vacation homes, triple-deckers, bungalows, co-ops, townhouses, multi-general, and more.

  2. Commercial Real Estate Property:

    These properties mostly include those building structures which can help in generating profits and income for a company. For example, offices, stores, hotels, restaurants, shopping malls, amusement parks, schools, etc.

  3. Industrial Real Estate Property:

    These type of properties usually consists of structures that are used for the production and manufacturing of goods. It mainly includes research centers, factories, and warehouses.

  4. Land Real Estate Property

    This type of property mostly includes vacant lands, ranches, working farms, and reclaimed sites with very few or no structures all. The subcategories of vacant land include underdeveloped, early developed, or reused divisions

  5. Maintaining the natural feel of the image

    Real estate customers often seek reality in the pictures to ensure that they would come across similar dynamics once they land at site. The expertise and experience of real estate photo retouching outsourcing agencies count when it comes to striking the strategic balance between naturalness and editing.

At optimal real estate photo editing pricing modules, you can experience a surge in bookings and sales by posting crisp and tempting real estate pictures on your site. However make sure that you hire the best professional image editing experts.

What is real estate photo editing?

Real estate image editing is the process of carrying out editing, retouching, and enhancement of photos to make it visually appealing and captivate the attention of the targeted viewers. It is mostly carried out by the professional photo editors, who incorporate the use of different image editing applications like Photoshop, Lightroom, etc. to craft the best photographs that are free from imperfections. With the help of the software, you can incorporate necessary edits like enhancing colors, removing objects, improving lighting, replacing the sky, adjusting brightness, change settings, and more.

Inevitably, the photos you are put up for sale for the architectural structures need to have an alluring quotient that will compel your investors to contact you and finalize the deal. That is why the image editors spend a significant amount of time and money on implementing the best real estate image editing techniques to maintain the quality and appeal of the captured pictures. Below we have shared some of the best real estate photography techniques that are bound to give you the desired results by optimizing your time and without compromising on quality. Let’s look at each real estate photo editing technique in more details.

  1. Color correction

    Photo color correction can be pulled off with real estate photography editing software like Photoshop and Lightroom with the latter definitely having an advantage in terms of reduced time and faster outputs. Clicking on photo’s neutral region through eyedropper tool would enable color correction of complete image. The tint, hue, and saturation levels need to be tweaked based on image’s appearance to bring about a touch of reality. When the images look more real, prospects are more convinced.

  2. Line straightening

    Discerning photographers always ensure that lines are always straight and in no way skewed while capturing real estate images. Deformities can pave way for adverse impacts. This applies for pictures snapped for either interior or exterior. Any deformity can be set straight by renowned photo enhancement services company by deploying Photoshop’s Free Transform tool for aligning lines. Complete picture needs to be selected for dragging its corner in opposite direction to that of the area where leaning in of lines have been observed.

  3. Light adjustment

    It is common to come across problems of shadowing and non-uniform lighting when you are snapping pictures of the property. This challenge can be vaulted over using Lightroom which is the favorite with majority of real estate image editing companies. You can bring about adjustment of shadows, shades and highlights with dedicated tools available for the same. Shadows bar can be slid to the right for offering warmth to the image and enhance its visibility; however refrain from venturing too far from the middle. Unwanted highlights on the image can be diluted by dragging the Highlights bar left that neutralizes additional sheen. The Alt or Option Key has to be held down on Windows or Mac for adjustment of white and black shades. The respective color bar has to be dragged to the right until the right balance is stuck on the image.

  4. Cloning operation for photo clean-up

    Photoshop offers a useful tool ‘Clone Stamp’ for deleting eyesore elements from the image. After clicking on the tool, you need to select the source region on picture. Next, you can set down to clone and paint over the element which has been earmarked for deletion. Cleaning up is crucial as unwanted or untidy elements usually catch the attention at ease but not for good reasons.

  5. Clarity adjustment

    Without clarity, no image will hold any charisma to it. The photo can be refined to render it crisper by sliding the Clarity bar to the right in Lightroom. This action should be undertaken along with adjustment of black spots for addition of depth and clarity to the photo.

  6. High Dynamic Range (HDR)

    The power of HDR technique is used in real estate image post processing by renowned real estate image editing company to pull off stunning luminosity dynamically spread over a spectrum. In order to have HDR pictures, you need to capture the picture’s theme in various image brackets. Eventually, the images have to be merged into one composite whole so as to prominently display the shadowed and highlighted portions.

  7. Lens rectification

    Issues with camera lens may happen even if you hire the best professional photographer in the industry. You can use the Lens Correction tool in Lightroom for setting right the optical problems arising due to misalignments of lenses. Within the Profile section of the tool, you need to turn on Enable Profile Corrections followed by Remove Color Aberrations for spectacular outcomes.

  8. Curves Tool usage

    Photoshop’s Curves tool offers color correction and optimization of images. Considered as one of the impactful real estate photo editing techniques, the optimizing action with Curves is challenging that requires time and effort for mastering meticulously. You need to navigate to Image menu, click on Adjustments and then choose Curves. In the resultant dialog box, select Auto. The diagonal line cutting the box in two triangular halves needs to be dragged up for brightening the picture or vice versa for darkening it. The tool has an extensive spectrum and you can experiment with it for pulling off superlative look.

  9. Resizing Images

    This can be done using image processor tool. Processing can be done in batches which essentially save time if numerous pictures for various mediums have to be worked on. The tool can be accessed from File Menu. In the dialog box, select Folder for saving in the location where the picture is stored. File type would be Jpeg. Select Resize to Fit for keying in the dimensions that suit your requirements. After including ICC profile, run the tool.

  10. Saturation and hue management

    You can manage them in Photoshop using the ‘Hue and Saturation’ tool. Although sharing almost the same functionality with Curves tool, this tool proves useful in exterior compared to interior photo editing needs. From the Image menu dropdown, select Adjustments and then this tool. The tool proves valuable in adding greener touches to landscape pictures for portraying the locality around the advertised property. In the dialog box, select Yellow for increasing its hue and decreasing the lightness and saturation levels. Now, redo the alterations with Green as the option. Clicking OK would result in vibrant greenery that would give the impression of verdant landscapes.

  11. Composite technique

    Seamless pictures through merging of various images can be achieved using this technique. In the real estate scenario, this technique proves useful to blend varied photos like putting together ambient and flash shots in one image. This technique finds utility in cases where the lighting of the subject has been manually done through handheld flash during capturing of picture.

  12. Editing in batches

    Lightroom offers batch editing facility which can be utilized for pulling off same nature of editing on a group of pictures. Saving time becomes easy as minor repetitive editing can be done in one shot. You need to adjust and retouch one image and sync the modifications with the remaining photos. However be careful when it comes to setting the batches.

  13. Maintaining the natural feel of the image

    Real estate customers often seek reality in the pictures to ensure that they would come across similar dynamics once they land at site. The expertise and experience of real estate photo retouching outsourcing agencies count when it comes to striking the strategic balance between naturalness and editing.

Once you are well aware of which techniques to use for particular photographs, you are ready to move to the next step of using the real estate images for marketing and promotion. So, ensure that the images are at their best and can surely beat your competitors by strengthening their online presence in the market. In case your requirement is in bulk and time is limited, then you can also take the benefit of hiring various photo editing services that are available online. However, always make sure to choose a  photo enhancement services company that is renowned and has served the respective domain for years, just like WinBizSolutionsIndia. The image editors at WinBizSolutionsIndia are skilled and have years of expertise, who can craft your photos in an exceptional and outstanding manner that is way beyond your imagination. Besides, their real estate photo editing pricing is also set at cost-effective prices so that you can easily afford it.