A graphic artist or designer is someone who plays with colors, images, typography, and motion graphics to create designs for both online and print media. The designs are mostly visual impressions that are created using a hand or software program. Their main role is to captivate and convince the targeted audience by communicating strategic messages in the most attractive and professional manner. However, the field of graphic design might seem a bit complicated to the students or beginners who are not having any experience. Since it is not something that can be read and understood within a month, it would require a lot of practice and dedication to get a complete hold over it.
In this post, you will learn the different skills that are important for a graphic designer to possess and the tips that can help can any amateur designer or artist to produce awesome graphics for their varied project needs.
Different Skills possessed by a Graphic Designer
Knowing and implementing the various tips is essential for anyone who is passionate about being a successful graphic designer or artist. However, before we move on to that topic, let us first understand the various skills that are quite essential for a designer to become successful.
Creativity and uniqueness
Being creative and innovative is essential in this field since you have to come up with new and innovative design ideas every now and then for your project. In that case, a quick tip to boost your creativity is to observe everything around you and brainstorm the ideas. Simply sitting in front of the computer screen and thinking won’t help.
Branding is a business skill that is critical for graphic designers in the current industry. Understanding a client’s brand is the first step to understand the business needs of a client. After that, you also need to learn how to carry out branding initiatives by approaching various social media platforms.
The key to creating a successful graphic design is by understanding what a client aims to achieve with the design. By learning their motive, you can create the design in the way they want, which can help them further to reach the desired objectives. It is important to learn the skills of talking to a client. Also, make sure to listen properly, process the feedback, and explain the design elements without being too technical.
A graphic designer should also hone the skill of creating appealing typography. Nowadays, making a written language clear and readable along with maintaining a strong visual appeal is far more important than anything in this domain. Besides, it is pretty much easy to access any kind of font that you wish through the internet. However, the one who is skilled and knows how the fonts are created can become a more efficient designer.
Efficient use of software
The amateurs in graphic designing should also know how to make the best use of creative and advanced graphic designing software. Some of the basic ones that they need to learn are Adobe Photoshop, InDesign, Illustrator, etc. This skill is so high in demand that even the high school and middle school students are now learning how to use the software.
You do not have to be a coding expert in this field. However, having a basic knowledge of HTML is an added advantage. Learning the fundamentals of HTML will help you to get an idea of the inner workings of a website. Apart from that, you can also learn the basics of Java and C++ to make yourself more marketable.
10 Most Effective Graphic Designing Tips for Beginners
The application of graphic designing is versatile, whether you are designing invitation cards for an upcoming event or creating social media graphics to promote your company. However, mastering the facets of the design might seem a bit complex. Therefore, to help you through the difficulties and complexities of the creative process, we bring some of the best graphic designing tips that can be helpful for beginners.
Select fonts reflecting the mood of your design
It is highly essential to make the design clear and readable. However, it does not mean that you should restrict your design to only one font. Experiment with different font types and styles, and select a unique font for your project.
Utilize a small color scheme
Choose a color scheme that does not exceed 3 primary or secondary colors. Make sure that it contrasts and complements each other. For consistency, you can try using different tones of the same color by adjusting its brightness. In the case of finer typefaces, you need to create a strong distinction against the colored background.
Use designs that are simple
Even though it is a good practice to keep your design simple, don’t forget your basics. Make sure that every element you are using is really necessary for the design. Minimize the number of colors, frames, fonts, and shapes. Try using contrasting color tones so that the text is sharp and easy to read. If possible, you can also apply frames to your design for enhancing its compositional structure.
Limit the typeface
You need to select simple but effective typeface or font for the headings, text of the body, and subtitles. Also, make sure that it is easier to read and is noticeable in the design. Don’t use multiple typefaces since it would be easier for the viewers to get distracted. Stick to only a simple collection of fonts.
Use clear and clean images
Using clean, clear, and crisp images will improve the clarity and readability of your design. You can boost the contrast of the image to make it appealing by adjusting the brightness in the background. Also, ensure that the various elements in the image, such as quality, style, framing, lighting, proportion, etc. remain consistent throughout the design. In addition to that, the images, illustrations, diagrams, and graphics should add the desired meaning to your projects.
Provide appropriate spacing
Use appropriate letter spacing to fill up the dead space, condense words, or text alignment. However, make sure that you don’t reduce too much of letter spacing since it would create difficulty in reading. In the same way, if you increase the spacing to a greater extent, the letters would get detached from one another.
Make the best use of contrast
Contrast is one of the most imperative and powerful parts of the design, which can greatly impact the viewer’s mood and legibility. It can also help in making the design stand out from the crowd. That is why for creating the optimum contrast, try to use a contrasting color palette with the right background, colors, and graphics. Also, use filters to improve the positive and negative space in the image. Another quick tip is to use dark fonts for light-colored backgrounds and vice-versa.
Be unique and original
To mark your place in the industry, it is highly important to create unique and original graphics. So, be creative and innovative to experiment with different types of design elements. Follow the current trends and use it as an inspiration to create designs that showcases your unique style. It will make your work different from the rest and will help in leaving a mark in the industry.
Don’t be afraid of trails and errors
It is obvious that you will make a lot of mistakes. However, don’t be scared since everyone in the domain faces this type of situation. Take it positively, and understand that it is a part of learning and will gradually improve your experience and skills. Designing is all about trial and error, so push your creativity to the limits and discover the exceptional results it can provide.
Use white spaces
Let your design elements breathe by creating a fluid design and surrounding the words with white space. By using space around the images, graphics, or text boxes, you can make the design visually appealing. Furthermore, it is likely to attract the attention of the targeted viewers and keep them engaged for a long time. Besides, using white space is a must for the various trendy graphic designs that we see today.
Now that you are aware of the different graphic designing tips, you can now think of boosting your creative levels and create a remarkable name in the industry. For this, you can join different forums online. There are a lot of forums available where all the renowned experts of the industry gather up to offer tips to the beginners. Besides, interacting with people having similar interests can help in generating more ideas. So, try to find a social circle or group of people who are interested in the same field.
Proficient graphic designers usually keep a sketchbook handy so that their ideas are not just confined to their minds. In free time, they exercise their brain and let the ideas flow for using it in future projects. They mostly compile the works and develop a library for storing them. It helps a lot in saving time. You can also implement this trick if you want. However, while marketing yourself, make sure that you tell the world about the various skills you possess and the projects you have worked on so far. You can use a website for filling in your professional details and present your portfolio along with the customer testimonials. It can definitely help you to become a part of a well-known graphic designing company that you always dreamt of. So, keep the aforementioned tips in mind and the right practice and dedication will surely lead to your betterment.