The magazine design task may appear to be very exciting, but at the same time, it will test your endurance. Once you get into the groove, things would start falling into place on its own and your task would seem easy to execute. Initially, the difficulty quotient is higher.
The magazine layout design should be created such that readers feel engaged and impressed at the very first glance. The page layouts should allow for seamless movement of eyeballs and easy tracking of essential information intuitively. The success of the layout designer lies in motivating readers to go through published articles along with the complete presentation including advertisements.
Over the years, design elements have evolved significantly. There are some elements which when implemented consciously can prove to be helpful in capturing the attention of the readers. You will come across such proven elements in this post.
Begin by looking for inspirations to nurture your creative spirit. The success of magazine design is not dependent on the amount that you have spent on it. You need to make the design eclectic and visually- For inspiration, you may look through old magazines to understand the design subtleties or you can go through the creative publications that are put up for display in local bookstores.
Key components of designing high impact magazines
Once you have arrived at a page that inspires you, you need to identify the features that make it stand out. Review the layout in terms of:
Make the text legible with solid colored shapes put up against the textual body.
Exploit the versatility of shapes.
Use Script font to differentiate heading from the rest of the body and emphasize the title
Break the monotony of page by inserting subheadings.
Use the Sans Serif font to complement the heading.
d) Text Body
Use fonts in the body that can be read easily.
Insert abeautiful, large-sized image in between to clear off any mess in design.
Make your design attractive with patterns in backdrop.
Try to put in additional elements that highlight the page details.
What does it take to create a great magazine cover design?
The cover of a magazine is something that catches the attention of the readers first. Key cover design parameters to consider are:
Word Mark- Name of the magazine and the way of its creation
Tagline- Complements the title for making the company’s marketing idea clearer
Space- For providing the publication date in terms of year and month
Coverlines- Short descriptions hinting at the articles or features you would find inside
Bold coverlines appearing prominently describe topics that have been given more importance. Others follow the main topics in terms of importance.
Magazine Cover Types
A number of approaches are being adopted for designing the cover page of a magazine. Prominent among them are discussed below:
Image-Based: This design theme is popularly used for magazine covers. In this case, the image of one or more persons is showcased on the cover with his/her eyes set at camera and hissmile creating a positive impact. This approach is common in celebrity, fashion, and men’s magazines. The celebrity on cover page is the driving force for triggering better sales of the magazine. Popular celebrities are featured on cover pages frequently.
Illustration Based:Digital illustrations are capable of portraying any idea in funny or extraordinary manner. Most mainstream magazines often prefer to steer clear of illustrations on the cover pages with the help of any reputed ilustration companies. Mostly indies and independent magazine publishers prefer illustrations as they don’t look at newsstand sales to calculate success. CGI (Computer Generated Images) are gradually gaining popularity as cover page features.
Type Based: Appearing more frequently than illustrations but still rarely used, type-based cover pages trigger a sense of shock. Words are presented through type in a powerful look that provokes thought. If words are presented in a beautiful typeset, they can convey the message strongly than images.
Concept Based: When you want to send across a strong message in a striking or funny way, you can blend all the three approaches discussed earlier. The designer’s responsibility is to remove complexity from the concept so that audiences can understand the theme without having to rack their brains. You need to think from the audiences’ perspective for getting best results.
Adding vibrancy to the Body Of The Magazine: A key step in Magazine Layout Design
A magazine is divided into various sections and sub-sections. This eases the search of readers for particular information. That in turn boosts the interest of the readers and motivates them to spend more time for exploring other topics in the magazine.
Some of the important elements are:
The headline should have strategic importance. The words chosen should be able to stimulate the reader’s interest and make them search for more. Readers who don’t have the patience or the time to go through a magazine should also feel startled after going through the distinctive headline. The headline should be unique. As a magazine editor, you can hire a professional copywriter to get the best headlines crafted.
Sub-heads allow the article to be organized into various sections or segments. By glancing through the sub-head, one can make a tentative idea about the content of the paragraphs. Font used in the sub-heads is the same as the font of the textual body with small differences. Bold makes the sub-head stand out. The sub-head should not be placed immediately after an image or quote.
Another important aspect of magazine layout design is the drop cap. This is the practice of capping the initial letter . It serves to decorate the text and also signifies the start of the article.
The space between the headline and the body copy is filled by intro block. Some publishers also call it Deck, Kicker or Stand First. If the space is less, this section can be omitted. The reading journey starts smoothly for a reader right from the intro block.
Based on the type of article and publication, by-lines have to be placed. They should be distinguishable. This is important for taking credit when the article is cited or referred to in other journals or literary works.
The text contained in the body occupies the major portion of the article. You need to carefully choose the fonts for body. Good fonts would engage the readers more. The body content should be placed on a standard grid for balancing the columns and promoting readability.
If you want to add a break in a visually-appealing manner, pull quotes can help. The typeface is larger and allows the reader’s eyesight to refresh itself so that h/she can go about reading the next part of the article with renewed interest. You may omit pull quotes for aesthetical compulsions.
When you place images, pictures, sketches or illustrations in the article, it would be in sync with the article’s content. The captions should also complement the images.
Briefly and accurately describe the image
Be placed below the image properly
Have font size matching withthe textual body or smaller than that
These are often found in corporate magazines. They contain:
Magazine issue number
Publication title and
Reference to other literary sources in a clutter-free manner
Often the magazine content comes with sidebars. They are used for offering additional information to readers. The sidebar text has consistency of style and different typeface that distinguishes it from the main textual body. A heading may also be present.
You may be using different illustrations for your magazine. For these, you need to give proper credit to artists, photographers, and other designers. This is ethical and enhances your magazine’s credibility.
Creating Captivating Layouts
Layouts with contrast should be preferred as they make the content stand out. Such layouts are popular with readers too. You can choose great magazine layout themes by browsing through the works of the best graphic designers. The content can be highlighted in bright. Ample open space should be available for exhibiting images.
Good Images and Illustrations can add to the look and feel of the overall layout
Reading experience is greatly enhanced by the use of illustrations and images. The cover image should complement the magazine’s theme and the brand’s values. If you don’t have sufficient budget for paying designers, you can go for high resolution stock images that are available freely in public domain.
Importance of Correct Fonts
You need to use proper and captivating fonts to promote readability. Fonts should not be too decorative. Else, they may prove to be distractive. Fonts should be in the range of 15-25 pixels for optimum reading experience.
Flattening the text or reducing the font size can interfere with readability. For reducing file size, fonts should not be tinkered with.
How do Magazine Spreads fit into the bigger picture? Exploring the Magazine Layout and Magazine Spreads Possibilities
When a theme is spread across two adjoining pages in continuity, it is called magazine spread. Magazine spreads serve as a functional unit. Even though the stories may be different on both the pages, yet they act as a single unit. It is important to avoid a scenario where one article begins on the right page and the other ends on the left. Spread can contain an advertisement.
Size of a magazine is smaller than the size of a newspaper. As such, a reader’s peripheral vision allows for visual scanning of the entire spread from a normal distance in one go. This makes it important to choose a proper ad, image, or story on the other side of the spread.
The areas of spread have varying importance based on the way readers see them. A magazine picked up from a newsstand would be flipped through by a reader with his/her right hand. Hence, the external part of the right page would prominently catch the reader’s eye.
Similarly, when the magazine is placed on the table and its pages are flipped through, the right part, being heavier, would remain flat on tabletop. You would flip through the left because it is lighter. If you start to flip through the magazine from the last section, the external left area would be exposed to your eyes more.
The stellar content should always be put on the external side of the spread. These regions capture the sight of the readers the most. You can place pictures and words that you think would provoke the interest of the readers in this part. The stuff placed over here would create an optimal impact.
You should keep the best content on right and the left tops of the spread. These areas are viewed most by readers when they skim through the magazine. The areas that are less viewed include the spread’s bottom section and the gutter -related inner corners. You can use the space for placing footnotes and author credits.
Complementing The Direction of the Reader’s Eyes
A meaningful design would best influence the readers. The spread’s top section is most viewed by readers. Hence, you should refrain from starting any story by putting a headline on the bottom of the spread’s right page.
Aligning Body Text and Image
Refrain from breaking up large text blocks. Don’t put anything just for the sake of keeping it without any relevance. Keep your story flowing without barriers. Text columns should be evenly and neatly distributed. You need to implement design simplifications through column alignment at top and by keeping images on top of them.
Advertisements need to be placed on pages where exposure would be maximum. Readers should be able to see ads properly while flipping through the magazine. You should not place the ad in the inner part of a page close to the gutter.
Editorial content can be placed on the left pages. Place the ad on the page opposite to where you have published the editorial content. Define the contrast between the ad and the editorial content by using different colors. If the image in the ad is emphasized , your editorial content should have lesser or no images. Readers can then distinguish between the ad and the editorial section properly.
Designing Magazines: A Combination of Human Creativity and the application of sophisticated software applications
You can impress readers with optimized magazine layout built in superior quality. This way, you can send across information quickly and adequately in a logical manner. Many digital tools are available for designing good quality layouts, some of which are listed below:
Helps in transforming ideas into professional layouts
Supports the creation of magazines and photo, trade or eBooks
Promotes the publishing of serial content in a stellar manner
Online tool for creating appealing magazines
Top-notch page layout and graphic design software
Popular among leading designers worldwide
Supports thecreation of high quality and optimally-performing digital magazines
Handy tool for designing online magazines
Best for developing interactive content and layout for distributing on multiplechannels
For creating impressive magazine layout design, you will need the optimal utilization of your creativity or the help of any reputed graphic designing service provider. Every design pursuit that you undertake should have a meaning and should relate to the preferences of the target audience.
Graham Smith works as a Business Strategist at WinBizSolutionsIndia. Graham Smith has been into the field of business strategy formulation for various industry niches. His passion and dedication in his work contribute to the success of all his endeavors. He is adept at performing competitive analysis, which fuels business growth. He is a marketer having solid experience in writing content that resonates with the audience.