Furniture Photographs – An Introduction
Furniture is a necessity at home, office, theatre, mall, restaurants, and in fact in all places. People search online for furniture designs and models before they make a buy. While searching online, unattractive product appearance impresses the customers the most. It a decision driving factor for their buys.
Thus, many furniture retailers rely on photo editing companies for appealing product images. Whether it is a traditional store or an online store, photographs are a must for marketing and sales.
Furniture image retouches can make your products reach potential buyers. The experts follow some guidelines to achieve superior image quality.
Best practices for furniture photography editing
Adding/Removing furniture white background
When a product photograph has differing background colors, it can distract the customers. This is the reason why many eCommerce retailers prefer white backgrounds to highlight their products.
The white background gives the products a uniform appearance on the site. The photo editors use pen or brush tools to achieve this white background.
It is an effective photo retouch technique that can have positive impacts on sales.
Factors such as shutter speed, aperture, and ISO levels determine the darkness or brightness of the images captured. As far as the furniture images are concerned, only the appealing ones speak well to the customers and do more business.
The photo editors use editing software to fix the exposure levels of the images. It is an effective feat to enhance the image tone that delivers perfect photos for promotions.
Using relevant image shadows
The photo editors use the shadow technique to make the furniture product stand out. They use realistic, reflection, natural, or drop shadow to beautify the images. The choice depends on the category of your products.
- Drop shadow
The technique eliminates the ‘floating’ look of products on a white background. The drop shadows add depth to your images. The technique mimics the sunlight shadow effect that is effective for several products. It is a method used for home furnishing products such as chairs, beds, and sofas.
- Reflection shadow
As the name suggests, the technique instills a feel of reflection. They produce a realistic environment that makes the product more appealing. It is a method used to refine the images of sparkly products such as jewelry and sunglasses.
- Natural shadow
When can capture the natural shadow of a product, it is well and good. Sometimes you cannot capture the natural shadows during photoshoots. The editor fixes them during image retouches. Professional editing in Photoshop can create a natural shadow for footwear photos.
- Realistic shadow
The realistic shadows add depth to the image without distractions. It finds great use in the cosmetics industry. When the need is for a clear presentation of the products on the related web pages, it is an ideal shadow choice.
360-degree product views
When customers walk into a store, they can hold and see the products from several angles before making a buy.
While eCommerce stores are not tactile and thus users cannot hold and feel the products. But with 360-degree views of product images, they get a real-time shopping experience. As a result, they end up buying your products.
Many furniture manufacturers now prefer 360-degree furniture photography editing to boost their business.
Enhance images with special effects
The correct brightness highlights the products, and at the same time, contributes to photorealism. The color balance and lighting effects can enhance the image look.
This photo editing tip can help you brighten up the product images and tempt the customers to buy your products.
Image clipping and object removal
Furniture photos with incorrect placements of objects can make them look unprofessional. The image clipping or object removal Photoshop effect makes it professional and presentable. These furniture photos are usually found in brochures, flyers, catalogues, or on websites.
Remove dust spots
What happens if you post a furniture photo with dust and stains? It can bring negative impressions and bring down the sales. It can take years to build a reputation and a single mistake can impact your reputation.
During a photoshoot, this dust can build upon images and spoil them. This is the reason why many furniture retailers rely on photo retouching services to get rid of impurities.
The editors use the powerful Spot healing brush to remove dust spots in the photos that do not take much time.
Product Photo Retouching Tips
The following photo editing tips can make product images look appealing:
Tip 1: Straighten
Lens distortions may lead to the creation of unattractive images. The Ruler tool in Photoshop straightens the image. It is one of the easy steps in photo editing.
Tip 2: Crop
Before starting any product editing, cropping helps remove any distracting elements.
Tip 3: Right White Balance
It helps fix the unnatural color tone by allowing you to select the modes available in the software.
Tip 4:Neutral Background
Make your background neutral with no interrupting elements. Minimalist presentations earn the greatest focus from customers.
Tip 5:Good Views
Create a 3D image with 360-degree rotations that would promote views of products from all angles. The panorama photo stitching technique is the best way to design these kinds of images.
Tip 6: Color Theory
Use color theories while editing photos, which would help you capture the attention of customers. Image with the right color balance can establish an emotional connect with buyers and compel them to buy your products.
Tip 7: Uniform Light Source
Choose either an original or artificial light source for the products. Make sure to apply the chosen source for that specific set of products.
Tip 8: Right sharpness
The sharpened images can make the objects in the furniture photos look crisp, clean and distinguished.
The software used by the photography editing company also determines the image quality.
Photo Editing Software
Adobe Photoshop Express
The simple and free software has a library of tools that make them suitable for everyone. With Photoshop, adding white background for the product image is a cakewalk. Also, it can create artworks and illustrations.
The tool works well on both Windows and Mac operating systems.
Adobe Lightroom CC
It is the best tool for beginners, which helps them to store, edit, and share photos from anywhere. This tool does the complex editing work that Photoshop can’t do. It has an automatic sync feature where editing in a device reflects in other devices.
The open-source editing software has in-built tools for cloning, color selection, and painting. The software supports all important file formats just like Adobe.
It has tools for noise reduction and lens corrections that help experts deliver results. Affinity is the best cost-effective editing tool to date.
Many companies that deliver furniture photo editing services use the above-mentioned software.
Photo retouching plays a pivotal role for ensuring the growth of a furniture online business. The edited high-resolution photos can bring great results across all marketing media.
A site that displays not-so-good images can drive away customers. So, posting snaps right after the photoshoot also is not a great idea. It requires a good post-editing process to generate photos that can be published online. A furniture business needs furniture photo retouching services to get enthralling images that would ensure sales conversion.
A reliable service provider will make use of these tips and tricks to deliver the best results.