In the past few years, whiteboard animation has become an efficient marketing tool for any business. These simple and engaging videos are great at holding the short attention span of viewers and deliver any message in a compelling manner.
Whiteboard animation videos are extremely effective in capturing the audience’s attention. Here, text and images are arranged appropriately to explain the products and services of a company. It also enables businesses to connect with them on a deeper level.
So, if you are looking for the best way to engage with your audience, then using whiteboard animated video is the right choice.
In this article, you will get a detailed idea on whiteboard animation, its various advantages for business, its types, and the best software that can be employed for creating it.
What is a Whiteboard Animation?
Whiteboard animation is the process in which the creator illustrates a story by physically drawing them on a whiteboard or screen. Static images can be employed for the same along with narration to guide the viewers throughout the story.
To further enliven the illustrations, the author may use stop-motion animation or time-lapse drawings. In whiteboard animated videos, a series of pictures are drawn on the whiteboard with a marker pen and then, recorded and played in a sequence for creating the desired animation presentation.
Advantages of Whiteboard Animation Videos for Business
Apart from making the business videos fun and engaging, there are other benefits that whiteboard animations can offer to a business.
Below we have discussed a few reasons why you should use it.
Reduces the bounce rate of the website
As compared to images or texts, videos are more effective in holding the attention of the audience.
Thus, by adding whiteboard animation, you can compel visitors to stay on your website for a longer time. Try adding the videos of your product and services on the home page or the most-visited landing pages.
Lasts long in the audience’s memory
The sole objective of every business is to make the brand memorable. By helping clients and customers to remember your brand, you can get them interested to know about your products and services.
Whiteboard animations can effectively help in fulfilling this objective. Include attractive visuals, catchy music, easy-to-understand voice-over, etc., to improve the engagement levels of your audience.
Improves email engagement rate
Boosting email engagements is a bit tough. However, with whiteboard animations, it is possible.
Include a thumbnail of these videos into the emails and link them to your website. The videos can be either linked to your website or third-party platforms like Vimeo, YouTube, etc. Now, send them to your targeted customers. You will surely see a fair increase in the open and clickthrough rates.
Attracts the busy crowd
Business executives are often busy. They like watching videos rather than reading. So, one of the best ways to attract any busy crowd is with whiteboard animated videos.
The videos are usually short and crisp, hence busy executives will most likely prefer to watch. It won’t take much time and they can receive all the important information they want.
Types of Whiteboard Animated Videos
Now that you have a clear understanding of what whiteboard animation is and its major advantages, let’s move to the next difficult phase.
So, how do you know what kind of explainer videos to choose for your business?
Below we have discussed the different whiteboard animation types and a few tips to help you find the right one.
Campaign Update Animation
These animations last for only 2-3 minutes. It is perfect for businesses that focus mainly on seasonal campaigns.
It is timely, effective, and helps promote social media sharing. Whether your campaign is related to saving natural resources, employing a new tax policy, or supporting children’s rights, the animation can work for all.
Overview Explainer Animation
The length of the overview explainer videos is approximately 2-3 minutes. These types of animations mainly focus on the why rather than the how.
It uses emotion to make your whiteboard animation stand out among the rest. So, sum up what you are up to and how your business is different from others.
Sales Video Letters
The length of these videos is usually 2-6 minutes. The sales video letters can be used in 3 different ways.
- Video links can be sent via text messages or email to the target audience.
- Playing the video while starting the sales meeting in person.
- Emailing the video to potential leads before the sales meeting.
Specific Product Video
These videos usually range from 90 seconds to 3 minutes. It is employed on the product page of a website and can help with advertising and marketing.
Try using this type of video for solving the problem of your audience concerning the use of your products. It can also help with invoking an emotional response within the audience that can get them interested in relying on your brand for their needs.
The length of these videos is only 15-60 seconds. These are highly efficient in gaining faster attention of viewers.
The pre-roll ads are generally shown before the starting of a YouTube video. The videos can be slightly annoying to the viewers but are effective in bringing more customers to your site. In this case, you will get a built-in audience and convey your messages in an affordable manner.
Best Whiteboard Animation Software to Use for Your Business
Following are some of the best software for creating whiteboard animations.
Adobe Animation CC
The software is developed by Adobe Systems and is available at $ 19.99. It supports the implementation of a variety of new animation techniques for creating whiteboard animated videos.
One of the amazing features of this software is the tilt sensitive vector. It helps in making the brush effects look realistic.
Camtasia is used by professionals for the creation of whiteboard videos. It is quite expensive and costs around $ 249 for a single user.
The program allows free access to more than 500,000 stock images, videos, audios, etc. All of it can be effectively employed for video creation.
Powtoon is one of the best affordable whiteboard software. It is highly recommended to the businesses to develop whiteboard art for their videos.
The software provides users with a variety of templates to create videos with any theme. The price usually starts at $ 16/ month.
This program is affordable and available to users at different prices. A free trial is also available, starting at $ 6.50/ month and $ 75/ year.
While using the software, the only thing you need to do is select text, image, background, etc. of your choice. The rest will be handled by the program itself.
The software is compatible with Windows and Mac operating systems. It offers a variety of features that can make your whiteboard videos attractive and compelling.
It costs around $ 59/ year. However, the price is completely worth the features provided.
Hope that the above information offered you the needed insights on the concept. So, utilize whiteboard animated marketing videos for your business and enjoy the various benefits it offers.
If you are a creative artist or animator, then make use of the software mentioned here and its different types to create the desired whiteboard animation as per your needs. In case you do not possess the skills to create it, then opt for a creative animation studio to develop your whiteboard videos. Since the images mostly used are 2D, a company offering 2D animation services might also help with the same.