A lot of blogs deal with how to create a logo design. So, here let us discuss about the way to convince a client for acceptance. The process of creating an emblem has its own characteristics and its success doesn’t depends solely on the elegance or meaning but also on the working methodology or work flow followed.
Impressing the client is imperative. Let us see how it can be done.
Explain the way you work
The process that you follow is what supports you to carry out great custom logo design works. It is the actual framework developed in the tenure and with every project, you keep on tweaking it. Try your level best to communicate the same with your client and earn his trust in the effectiveness of your workflow. Explain him the importance of adhering to it and the underlying logic. Let him know about the number of concepts that will be provided, revision conditions and payment as well as delivery milestones. Stay transparent, it helps.
Furnish a creative brief
Ask questions and don’t hesitate for it. This is what professionals offering creative logo design services do. This is important to understand what the business actually is, their story, USPs, visions, competitors, future and promises. Only by understanding these, customer’s emotions can be invoked in client’s favor.
Creative clients are a boon
It is rare that you get really creative clients with a precise idea of what they need. Such types of people work in close association with you. They may be a hard nut to crack but working with them will surely elevate your skills and augment your thought process. Their productive suggestions can give you unforeseen and unexpected insights. A typical custom logo design company fears clients who are creative but smart ones make the best use of this learning opportunity.
Start the process with research
You may have litres of creative juices flowing but carrying out research is always recommended. It will give you some food for thought. Refer to the masterpieces of renowned designers and try to identify the reasons for its acceptance. Scrutinize the color combinations, concept and topographies used. Also look into the design of your client’s competitors. Identify their strengths and pitfalls; think of ways to craft something far better than them.
Step1: Sketching the logo and brainstorming
Initial sketch is the foundation of any great logo.
Design for logo starts on the paper. The visualization of the artist is materialized through paper drawn sketches. This holds true for napkin doodles as well as beautifully drawn illustrative artwork.
Logo’s tentative outline is developed during brainstorming sessions with client. Everything from aesthetic value, reflection of organizational vision to logo color psychology are discussed at length.
The sketching process takes place through:
- Drawing on mood boards and accessing reference imagery
- Tentative sketches and filling basic forms
- Logo refinement along grid lines
Step2: Developing/ Refining the concept
During the conceptualization stage, the team moves one step ahead of ‘how to create a logo’. The basic concept has been formed during brainstorming and rough sketches have been prepared. It is time to refine the idea further through computer graphics.
The idea that has been shaped on mood board is now given a new perspective on the computer screen. As the logo gets designed, client and the creative team can observe the same and draw attention to the flaws that need to be rectified. It is possible to overlook some inconsistencies during the sketching process.
The conceptualization stage can be summarized as:
- Converting the rough sketch into a digital version
- Exploring new facets of logo in monotone
- Logotype creation
- Finalizing the composition
Step3: Final touch-up and presenting to client
The vector logos that have been incorporated with the ideas of creative team and client would be collated in presentation form for allowing the client to choose the best one. Different thematic presentations of the logo would be done. This means that the brand image would be visualize the compatibility with various colors. It would be shown in various scales to ensure that it would not be overly pixelated when enlarged. Logo mockups would be done by rendering the design on organization’s products or facilities like vehicles, plant gate, employee uniform etc.
The various processes through which visualization in real world set up is facilitated for clients include:
- Exploring various attractive color schemes
- Ensuring logo’s adaptability with future developments
- Designing digital logo mockups
- Presenting the final design to client
Step4: Finalizing the concept
After the discussions with the client get over, the finalized logo concept is tweaked and subsequently developed by incorporating the feedbacks given. With best in class logo design software, we make adequate modifications to the color scheme, tweak the layouts in optimal manner, and include different typefaces to ensure that the font stands out.
If the client is not able to decide between the shortlisted logo designs, as each design may appear extremely appealing and relevant, then we would provide the client with more than one logo in fully finished and refined manner.
The finalization is done through few development cycles, as dictated by the situation, wherein the color and styling are retouched. The finalized logo is then sent to the client for use.
Conclude with a final research
You must repeat the same level of research before presenting the logo to your client. Search for the possible keywords in relevant places after the logos are created. However, you don’t have to show all the research you have done to the client. However, in case if client somehow points to a logo that resembles work done by you, you can then detail the research done to avoid any hitches. Obviously you will have to rework then but such a situation hardly ever happens.
Read here to know more tips for designing a logo that projects your brand in the best possible light.
WinBizSolutions is a logo design company in India, that focuses on not just availing best logos but also to experiment and innovate new workflows. This has helped us significantly in coming up with really ingenious outputs. For us, creative thoughts comes naturally and when we back it with proper researches and what we have learned through our experiences, outcomes beyond excellence is delivered.
Business logo design services is an area in which we specialize but our team can do complete branding for your business or re brand it. We have designers and content writers with us who work together for all your branding related requirements. If you have any project to outsource or queries to make, please contact us right now.