What is CATI

Advantages of CATI interviewing

Since CATI started serving the purpose of market research, it has experienced continual growth. It has kept on thriving in course of time to meet the evolving demands of businesses worldwide.

For any business to stay competitive, data precision is pivotal when it comes to the collection of information via market research. Any inaccuracy means useless data and this paves way to increase in costs and low quality operations. CATI market research alleviates the said issues. Fortified with the perfect mix of accuracy, quality and technology, it helps businesses to acquire the needed information with least or no hassles at all.

What is CATI?

CATI is the abbreviated form of Computer-Aided Telephonic Interview Process wherein the interviews would be conducted with the help of a computer. In other words, it refers to the method of conducting interviews with a software that guides the candidates to complete the process, share response, easy monitoring and more.

Accuracy tops the chart! Because in CATI, it is the software that helps you get the best possible results. The major benefit is that CATI has the capability to log the responses for future references so that most of the paperwork will be hugely reduced. Sounds great?

How can CATI Help with Market Research?

Telephonic interviews will be backed by a questionnaire on the computer. All the responses will be recorded for future references.

When we talk about market research, the industry is huge. And you have a handful of reasons for you to do the research frequently to understand the changing market trends better. For most of the market research agencies out there, they have to fill the client requirements at large. So, they may have an in-house team exclusively for market research.

When done with manual mode, it presents you with enormous challenges – ranging from recording responses, conducting a number of surveys, storing the data and a lot more. On top of everything, the proximity of errors is huge. To resolve all these problems, CATI is the best option.

Here are some ways where the CATI plays a major role in accomplishing your market research goals

  1. Quality of Data collection

    Reduce the manual way of collecting data with the automated and digitized survey methods empowered by CATI.

  2. Get real-time and holistic Data Insights

    Data collection is a crucial part of every research. No doubt! But how do you ensure that the input provided is true and loyal? With CATI, you have a guide who will take you through the questionnaire and support in getting them answered. By doing so, you build a transparent culture for data collection.

  3. Give a unique edge to your competition

    Competitor analysis is crucial everywhere. If you do not differentiate yourself from the competition, you cannot stand out. CATI helps you drive a step ahead from the competitor by highlighting your unique value propositions.

  4. Harness the Power of AI in your market research

    AI is the driving force today. Be the differentiator with the most advanced AI techniques that rule the way you do the market research.

Now, even though we see that CATI is very much crucial for the businesses for market research, there are some challenges that businesses may face. Let’s take a look at it.

Challenges Associated with CATI

  • The interviewers must be well versed with the system and they must be adequately trained for dealing with the questionnaire as well as the entire system.
  • If the questionnaire is prone to errors and not noticed by the interviewer it may lead to the complete downfall of the system. Even a silly mistake might cost you a lot!
  • Close-ended questions may work fine as long as the respondent has to choose the available answers. But, in case of the open-ended questions where the user has to type in, then again error proximities are huge.
  • There is no ease of navigation – You cannot move back or next once you are settled with the current answer.

What are the essential factors for the CATI Services?

Now, let us see what all are the essential factors vital for the successful operations of CATI research companies.

  • Questionnaire

    The questionnaire must be well-drafted after a careful scrutinizing process. This is important because only a properly planned draft will help in obtaining most useful and reliable insights from the prospects. An ideal questionnaire contains accurate information along with other reflexive queries related to other key questions. It should be capable of distinguishing the difference between actual facts and customer views.

  • Interviewer

    A skilled interviewer will only serve the purpose. He or She should be polite and at the same time be constantly engaged in the conversation without being prejudiced or partial. Such professionals get the most impartial, comprehensive and precise report for you. Experienced interviewer should also adequately equipped with right Computer assisted telephone interviewing tricks.

  • Flexibility Timing

    You should leverage the facility of flexibility offered by CATI interviewing. The process is never restricted by any constraints such as website, location or time. You can conduct it anywhere via any means at a time comfortable to the customers.

Advantages of CATI Services

When it comes to CATI, the major advantage is that there will be utmost transparency as it provides you with enormous opportunities.

  • There is enough room for the interviewer to conduct the process smoothly. No deviation from the core.
  • No need for data processing as the data would be entered directly into the database.
  • Provides results within quick turnaround time.
  • Efficiency and better productivity as there is less proximity to manual errors.

So, what’s next?

While implementing CATI solutions, you have to make the best use of the knowledge and transparency it offers in the most professional manner so as to obtain the exact information required. This computer aided method bestows a great rational intricacy to the whole process.

The results can easily be accessed when the information is transferred to the main server. Thus multimedia features like music files or pictures can be integrated with ease. Even if many other means are being developed a typical CATI call center provides assistance to hundreds of businesses worldwide. CATI is even today regarded as the base of the Market Research domain that provides unbiased and accurate information to businesses based on which they can plan their future processes.

Looking for the best and reliable CATI Services for your business?