bilingual customer support

Tips for bilingual customer support

Bilingual customer support has been quite the buzz in the competitive business environment for the last few years. It claims to increase the satisfaction of customers and grow the business. Guess what? It’s all true. It does stay true to its claim.

Today, businesses look for a seamless way to communicate with customers. Since customers are a vital asset to any company, it is imperative to pay attention to this aspect if you want to retain them.

Offering adequate support to customers from your helpdesk will ensure their optimum satisfaction. This, in turn, will help you drive more value to your company. However, there’s another factor that can affect your business performance. It is the quality of customer support interactions your company offers.

So, in this article, we will discuss the different ways in which you can offer seamless bilingual support to your customers. But, before that, let’s understand the importance of bilingual customer services for a company.

What is Bilingual Customer Support?

In bilingual customer support, the customer care representatives provide service to clients or customers in English and a foreign language. Other duties of the agent may include answering phone calls, resolving customers’ problems, reporting to managers, translating documents, etc.

Most bilingual customer care service providers use Spanish as a foreign language. It is due to the rapid growth of Spanish speakers in the past few years in the US.  So, you can gain substantial profit if your company offers Spanish call center services.

Why is Bilingual Customer Support Important?

Consumers mainly interact with your business through customer care services. So, it is inevitable to take every necessary step that can offer them the best support. Here are a few benefits of using bilingual customer support for your company.

  • Personalized Service

    With bilingual customer support, you can answer the customers’ inquires in their own language. It will help overcome the language barriers and customers will feel more comfortable during the conversation.

  • Strengthen Existing Customer Base

    Bilingual support eliminates the stress of customers to deal with the language barriers. They become more confident about your services that their queries will be answered and problems will be resolved.

  • Minimum Abandon Rates

    Since you can offer personalized assistance to customers with the bilingual customer service reps, they will be less frustrated and can engage with your company. It will help in lowering the customer abandonment rates.

  • Increase Brand Loyalty

    When your customers have a good experience with your company, they are likely to use your services again and again. They will also remain loyal to your brand and recommend your services to their family and friends.

How to Improve the Quality of Bilingual Customer Support for Your Business?

Here are some effective tips that you will find beneficial to improve your multi-channel support.

  1. Listen to what they say

    Being a good listener is a mandate when you try to resolve the issues faced by your customers. Most of the times, call centre agents are busy putting forward their own opinions. This is one of the reasons leading to poor quality customer care service. The ideal approach should be to listen to what the customer is saying. Each one of them might have a different problem, so you need to adopt an individualized approach for them. After identifying the issue, it is necessary to provide them with a remedy, tailored for the specific need.

  2. Provide guidelines, not scripts

    Well, customers expect customized services from your help-desk. Make sure that your agents do not speak in a generic tone to every customer, it sounds too robotic. Scripts make the message too stiff. The agents need to be caring when they speak to the customers. This will provide your employees the needed insights to handle specific situations. Being creative is the best way to solve unique problems.

  3. Self-service

    Today, a large section of customers prefers to get their issues resolved by themselves. They want to explore all the possible remedies. You should provide them with adequate information for self-help. These include how-to-videos, FAQ pages and product manuals that can be downloaded into their devices and other facilities.

  4. Multiple channels

    One of the best ways to ensure good service to your clients is to provide them with enough options while reaching out to you. Today, most of the customers use multiple channels while seeking customer support. These include live chat support, social media customer support, email support and support through several other channels. In case of urgency, they should also be able to approach you through phone calls. Your infrastructure should include all these options.

  5. Be professional, yet friendly

    While choosing the tone, agents should be friendly to the customers, yet, they need to maintain their professionalism. Being friendly helps them to develop a rapport with the customers. They do not like an aggressive approach from the agents. It is wise to opt for a middle path, where you can maintain your professionalism and at the same time, be a friend to the customers in times of their need. Striking this perfect balance is something which experts offering professional bilingual customer support services master.

  6. Provide your agents with the right tools

    Technically, you should have an updated system when you expect to offer superior grades of these services. Most of the companies use advanced CRM software, which enables them to understand their clients in a better way. These tools help the agents in identifying the needs of each customer. They are able to view client’s data through this software and provide personalized solutions.

  7. Find out loopholes

    You may hire specialists to assess the quality of your calls, but this is not sufficient to ensure refined quality for customer care services. At times, you must pretend to be a customer and have a conversation with the agents; it will help you to detect the flaws in the system. Accordingly, you can update the waiting time for your clients, evaluate your IVR (Interactive Voice Response) system and assess the performance of your agents. This is a process that you should conduct on a regular basis.

  8. Training

    Quality in customer care services come with training. You cannot expect your agents to know everything in the profession. At times, you should hire a specialist in the domain to upgrade their level of skills. This involves compatibility with technical devices, approach to customers, communication skills and so on. Internal meetings, discussions, seminars and everything possible to expand the knowledgebase of your resources must be done.

  9. Prevent problems in future

    Enhancing the buying experience of your customers involves a good understanding of their needs. It is important to keep a track of their problems and common glitches that they face with your product or service. When you know these drawbacks, you can work on these areas and prevent problems in future. You should keep a vigil on the problem zones and be ready with optimal solutions for the same.

  10. Be true to your clienteles

    Every client expects the company to be loyal. Therefore, you should be true to them and provide the promised services. This will upgrade your image as a committed group of professionals. Remember, good reputation comes through sincere work and commitment.

The above guidelines will surely help your company to provide a better customer experience. So, try integrating bilingual customer support into your system to satisfy your customers each time they interact with your company. Moreover, you can also employ multilingual customer support services to reap greater benefits.

In case you are looking for a cost-effective way but want to achieve professional bilingual customer support, then you can try outsourcing. It will cut down the cost of hiring or training additional staff while offering you the desired results.