Product photography is the most important factor in making or breaking an e-commerce business. With a good quality photograph, you can create a very first impression on your audience and make your online business successful. Even if people don’t buy your products, photography still plays a powerful role in influencing them. It is mainly because it the only way that a consumer gets to know about your business since they can’t actually hold the product you are offering and feel it in their hands.
The quality of product photos also determines whether a particular product can be sold or not. It does not matter whether your products are of high-quality in reality, no one will ever feel like buying it if the image quality is not good. You can sell an item by either using your own website while showcasing your offerings or take help from a third-party website like Ebay, Amazon, or Etsy. Regardless of the type of method you choose, remove background from the image and make it transparent or white so that it increases the appeal of your goods and become more marketable.
Advantages of Making Your Product Photo Backgrounds White/ Transparent
There are several reasons why you need to make the image background white or transparent, and some of them are mentioned below:
Things You Need to Keep in Mind While Working on Product Photography
No matter what domain you work for, it is always better to go for fewer edits in an image. It is because there is a high possibility of the image quality being reduced, even if not much. In that case, don’t you think that it would be better to shoot products on white background from the beginning itself if you are going to use it for e-commerce purposes?
Oh yes, it will! Keep a track of the below-mentioned things to ensure that your pictures maintain a similar scale and size. It will surely help you to save a lot of time while editing. So, let’s get started with knowing the different things that you need to be aware of while shooting your very first product photos.
- Photo editing software and its settings
- Focal length
- Dimension and size of the image
- Lighting setup and angle of the product
- Color palettes
- Distance between the product and camera
- Ratio of white space throughout the product
- Image saturation
Product Photography Equipment Essentials for Beginners
Below are the basic or must-tools you need to keep for white background product photography.
How to Add White or Transparent Backgrounds to Your Images?
Before making the background white or transparent, make sure that your image possesses the following qualities.
- Colors are vibrant and true to the product’s nature
- Good exposure
- No presence of unwanted spots or dust
- Properly cropped images
- Correct size
The different steps involved for adding white or transparent background to your images are discussed below.
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Step 1: Eliminate every edges in the backdrop
Crop the desired image in such a way that all the edges at the end of the backdrop is removed.
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Step 2: Adjust the brightness of the background
Lighten the gray and dull parts of the background so that it looks bright and white.
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Step 3: Retouch the unwanted spots
Now, retouch the unwanted spots or imperfections from the image. You can also remove any dust or fibers present on the products or backdrop.
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Step 4: Adjust the color
To make the colors pop, adjust the image exposure, saturation, or brightness. However, make sure it perfectly goes with the product you are trying to showcase.
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Step 5: Try using a shadow (Optional)
After editing the background, you can add shadow to the product for giving an effect of depth. However, this step is optional.
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Step 6: Edit or remove the background color
Now, change the color of the image background. You can also use different backgrounds for your product photos as marketing banners.
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Step 7: Resize and save the images
Once you are done with editing the pictures at the highest quality, you can resize its dimensions and save it. However, while saving the image, make sure to know the accepted ratio of the marketplace, PPC campaign, or platform at which you need to save it since each has a specific guideline.
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Step 8: Use SEO optimization for the photos
Finally, ensure that your photographs are SEO optimized. It means that you have to name it and compress it correctly so that it won’t affect the loading time of the pages.
Product photography in the eCommerce business helps in building trust for your products within the audience. It gives them an overall idea of the type of quality they can expect from your brand. So, add a white background to your images and make them appealing instantly. Also, make sure that the images are edited in a clutter-free manner and offer a consistent look. Using appropriate lighting and lens is another important thing that you need to take care of. Always remember that the post-production of pictures is equally important to make your online store successful. That is why it is necessary to pay full attention to both pre and post-production activities in e-commerce product photography to gain profits.
Talking to a renowned company like us is another alternative step that you can take for assuring success for your e-commerce business. At WinBizSolutionsIndia, we offer professional quality photo editing services and deal with a variety of projects that involves the enhancement and manipulation of different image categories. So, apart from availing our background removal services or clipping path services, you can also lookout for a bunch of other services that can help you to reach heights in your business endeavors. Aside from that, we also ensure cost-effective pricing packages for our clients and offer them a free trial so that they can check themselves whether they would like to associate with us or not.
