Product photography is the most important factor in making or breaking an e-commerce business. With a good quality photograph, you can create a very first impression on your audience and make your online store successful. Even if people don’t buy your products, photography still plays a powerful role in influencing them. It is mainly because it the only way that a consumer gets to know about your business since they can’t actually hold the product you are offering and feel it in their hands.
The quality of product photos also determines whether a particular product can be sold or not. It does not matter whether your products are of high-quality in reality, no one will ever feel like buying it if the image quality is not good. You can sell an item by either using your own website while showcasing your offerings or take help from a third-party website like Ebay, Amazon, or Etsy. Regardless of the type of method you choose, remove background from the image and make it transparent or white so that it increases the appeal of your goods and become more marketable.
Advantages of Making Your Product Photo Backgrounds White/ Transparent
There are several reasons why you need to make the image background white or transparent, and some of them are mentioned below:
It will highlight your products
By selecting a transparent or white color for your background, you can increase the consistency of your store. It is usually because white provides maximum continuity to an image and makes the style and color of the product look amazing. It can also help if you want to showcase your pictures with the least distractions.
White background images can be easily edited
Whether you are a beginner or an experienced photographer, pictures with white backgrounds are easier to edit. It can save a lot of time and can enable photo editors to create high-quality product images.
Upgrading from white to color background is easier
Last year, many people opposed the idea of putting a white background for the goods. They said that adding a bit of color to the display would be quite interesting. So, now, it isn’t compulsory to add a white background to the images of goods. However, beginner photographers have stated that using a transparent background is far easier when it comes to upgrading.
It provides versatility to all marketing channels
Marketing is a very important aspect of e-commerce. So, while editing the image, you should not only take care of its appeal but also ensure that it is marketable. Make sure that your goods can be marketed in all channels. For example, Amazon requires the image backgrounds to remain pure white, while Google Shopping Campaigns can accept images if they either have a gray, white, or light-colored background.
Things You Need to Keep in Mind While Working on Product Photography
No matter what domain you work for, it is always better to go for fewer edits in an image. It is because there is a high possibility of the image quality being reduced, even if not much. In that case, don’t you think that it would be better to shoot products on white background from the beginning itself if you are going to use it for e-commerce purposes?
Oh yes, it will! Keep a track of the below-mentioned things to ensure that your pictures maintain a similar scale and size. It will surely help you to save a lot of time while editing. So, let’s get started with knowing the different things that you need to be aware of while shooting your very first product photos.
- Photo editing software and its settings
- Focal length
- Dimension and size of the image
- Lighting setup and angle of the product
- Color palettes
- Distance between the product and camera
- Ratio of white space throughout the product
- Image saturation
Basic Tools to Use for Product Photography
Below are the basic or must-tools you need to keep for white background product photography.
Smartphone or camera
A DLSR camera is always recommended for shooting the pictures. However, you can also use your smartphone instead of that if it is has a good quality camera. Apple iPhone7, Samsung Galaxy 8, Google Pixel, or their respective higher models are examples of smartphones that have good enough specs for shooting.
It is possible to shoot even with a tripod; however, if you want your images to be consistent concerning angle, distance, or lighting, then it is advisable to use a tripod. Therefore, while buying a tripod, make sure that it is stable and offers adjustable features for height and orientation.
A shooting table can be anything that is having a 100% flat surface, such as a chair or a table. However, the only thing you need to take is keeping the shooting table near the window only if you are using natural lighting.
Light tent or light box
Using a light tent or light box will help you to soften the direct light and offer consistent settings, thereby minimizing the chance of getting shadows that are way too more. Some light boxes come with built-in lights, so you can either use it or get a softbox and add your own lighting to it.
Bulbs & lights
If you are unable to use natural lighting, then you can use blubs and clamp lights as the primary light source. Make sure to use a 100-watt external lighting source.
Photo editing software
The final thing you need to have is an advanced photo editing software to edit the images after shooting. You will find several sites offering free and paid software, and it might get a bit hard to select. So, choose the one as per your comfort, image editing needs, operating system, budget, etc. A few examples of the top-rated software applications are Photoshop, Lightroom, GIMP, Pixlr, etc.
How to Add White or Transparent Backgrounds to Your Images?
Before making the background white or transparent, make sure that your image possesses the following qualities.
- Colors are vibrant and true to the product’s nature
- Good exposure
- No presence of unwanted spots or dust
- Properly cropped images
- Correct size
The different steps involved for adding white or transparent background to your images are discussed below.
Step 1: Eliminate every edges in the backdrop
Crop the desired image in such a way that all the edges at the end of the backdrop is removed.
Step 2: Adjust the brightness of the background
Lighten the gray and dull parts of the background so that it looks bright and white.
Step 3: Retouch the unwanted spots
Now, retouch the unwanted spots or imperfections from the image. You can also remove any dust or fibers present on the products or backdrop.
Step 4: Adjust the color
To make the colors pop, adjust the image exposure, saturation, or brightness. However, make sure it perfectly goes with the product you are trying to showcase.
Step 5: Try using a shadow (Optional)
After editing the background, you can add shadow to the product for giving an effect of depth. However, this step is optional.
Step 6: Edit or remove the background color
Now, change the color of the image background. You can also use different backgrounds for your product photos as marketing banners.
Step 7: Resize and save the images
Once you are done with editing the pictures at the highest quality, you can resize its dimensions and save it. However, while saving the image, make sure to know the accepted ratio of the marketplace, PPC campaign, or platform at which you need to save it since each has a specific guideline.
Step 8: Use SEO optimization for the photos
Finally, ensure that your photographs are SEO optimized. It means that you have to name it and compress it correctly so that it won’t affect the loading time of the pages.
Product photography in the eCommerce business helps in building trust for your products within the audience. It gives them an overall idea of the type of quality they can expect from your brand. So, add a white background to your images and make them appealing instantly. Also, make sure that the images are edited in a clutter-free manner and offer a consistent look. Using appropriate lighting and lens is another important thing that you need to take care of. Always remember that the post-production of pictures is equally important to make your online store successful. That is why it is necessary to pay full attention to both pre and post-production activities in e-commerce product photography to gain profits.
Talking to a renowned company like us is another alternative step that you can take for assuring success for your e-commerce business. At WinBizSolutionsIndia, we offer professional quality photo editing services and deal with a variety of projects that involves the enhancement and manipulation of different image categories. So, apart from availing our background removal or clipping path services, you can also lookout for a bunch of other services that can help you to reach heights in your business endeavors. Aside from that, we also ensure cost-effective pricing packages for our clients and offer them a free trial so that they can check themselves whether they would like to associate with us or not.