7 Proven tips and tricks for eBook cover design

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eBook cover formatting tips

EBook cover design has a paramount role to play in generating reading interest. The metadata of eBook takes care of promotional activities to get over disadvantages suffered by static text within images that does not allow searching or inscrutable text on front page. Sales and review ratings are essentially driven by the aesthetics of the eBook cover. Thus you must never overlook the importance of eBook covers. In order to fast-pace online sales of eBooks, one needs to factor in proven design tips to make a strong visual impact on the readers so as to persuade them to buy the eBook.  Underlying are a few among them.

Never replicate the physical bookstore’s book-cover

The e-book’s thumbnail has to convey the entire story at the first glance. This is very crucial to convince your online prospects. Hardcover books don’t have all promotional info collated on their cover as prospects have to leaf through them to learn more.

eBook covers dimensions

1. Shapes

The rectangular 3:2 size is tentatively close to printed book covers design and is optimized for Kindle. The rectangular 4:3 size is perfect for iPads and can carry digitized images and videos; but in order to render it smartphone/ tablet compatible and for displaying HD videos, you need to opt for 16:9 size. 1:1 square size optimizes display of cover in horizontal and vertical directions. Determine the shape after doing a study of your target audiences and their device of preference.

2. Sizes

Pixels are used for measuring digital cover sizes and no companies offering professional cover design services will disagree to the said.

Thumbnail is commonly used for display on e-bookstores to attract prospects’ attention.  It is usually 80X115 pixels, equivalent to 2X3 cm.

Product page is 200X300 pixels and pops up as soon as the thumbnail is clicked upon.

E-reader screen meets the eyes of reader as soon as the book is opened in digital device. The size is 600X800 pixels for older Kindle and iPhone, and 768X1024 pixels for iPads.

You should make it a point to preserve the original eBook cover copy in maximum resolution so as to render it compatible to any device that may surface in future. Digital industry is dynamic and this fact has to be kept in mind. New eBook readers keep on arriving market every now and then.

It is desirable that cover be uploaded in at-least 1600 pixels for the shortest edge. Size specifications are distributors’ dictated and keep undergoing changes as new devices with heightened viewing experience appears. To keep your cover adaptive to contemporary changes, create it at an optimized 2500 pixels size (shortest edge) and in 300dpi.

With advent of screens with high resolution retina display, it is prudent to opt for a minimum width corresponding to 1600 pixels. This is one of the top tips on eBook cover design.

3. File size and resolution

Ebook file size varies from 2MB to 5-10 MB. The cover width is distributor defined and hence having a larger cover size would help. Screen resolution of 72-96 dpi is optimal for web viewers but it should be minimum 300dpi for smartphones and tablets.

600X800 pixels suit older, low resolution systems. However, the cover size can be in the range of 550pixels (width) to 1000 pixels (height).

Book cover elements

The cover is created of background, image and type in layered manner. They should be synchronized to optimally convey the tone and theme of ebook. This is what professionals offering best ebook conversion services guarantee.

Design theme should reflect the genre of the book in subtle manner so as to help readers identify the same instantly.  The background should be perked up with attractive and relevant textures, images and colours. The colour should serve as counterpoint for typographical aspects. Purchased stock images give a more professional look compared to self-shot ones. Fonts should be of standard type with strategically inserted fancy ones.

Typography should be clear, legible, and compatible with ebook genre. If the author is not popular one, you may consider striking his name off the cover to pave way for subtitles. Headline fonts should be of respectable size with little intervening white spaces. Most professionals revere this as one of the most relevant book cover design ideas.

Picture perfect cover

What strikes a buyer at first glance while browsing for a book is its cover… When it comes to cover design there is so much that goes behind it – choosing an apt picture to summarize the whole idea of what the book is all about, thinking about the elements and colours which are symbolic with the story and most importantly, making it stand out from other players in the massive eBook market.

It is essential that one gives as much importance to the cover image like how one puts together a story in the first place. Choose something catchy that relates to the topic of the eBook. As they say, “beauty lies in simplicity”, sometimes even simple object can reflect major implication. So no matter, how simple your image looks, it should drive the main idea of your eBook by being easy on eyes as well as mind. With technology, eBooks are accessible on different kinds of mediums. Therefore the image should be suitable for all screen sizes.

Similarly the title should be developed in such a way that it is attractive and interesting at the same time. However, too much creativity might even hamper the prospective of an eBook. Hence it is crucial how you develop the cover design and how effective it is.

Space matters

One of the most vital eBook cover graphic design tips pertains to the optimal provision of space in a design. Limiting modern art to exhibition space will be better… By keeping things simple yet appealing will work wonders and earn good response, while dealing with an eBook cover. Browsing through an endless list of eBooks online is a huge task. It’s a greater challenge to stay unique and attractive from the rest so that your book will garner attention easily. Thus, an eBook cover design is bit tricky and one has to consider lots of elements within the image.

For instance, it is important not to clutter the cover image with too many things and there has to be some relief by infusing white space. By doing so, you will ensure equal prominence to every detail on the cover image such that the title will stand out while simultaneously blending in with the background design elements. Unlike in website design, eBook covers have ample space for providing text boxes for titles, without hampering the design as a whole.

Generally, there is a common format followed by eBook covers which use a specific order of putting title on the top, an appropriate image in the middle and at the bottom, the name of the author. Certain designers give it a twist by switching the author’s name at the top and title at the bottom – for example Dan Brown’s books follow this type of design pattern. Whatever the layout maybe, it is essential to reflect a clarity and clear outlook. This is what experts offering eBook cover design services always keep in mind.

DIY options

You can choose popular cover designing applications such as Canva Book Cover Maker or KDP Cover creator to develop stunning designs in dilettante mode. These apps come bundled up with cool and feature rich templates from which you can choose from.  The templates have been highly enriched with lots of relevant elements and can be optimized to pull off a professional look with relative ease. You can experiment with lots of typographies and layouts to figure out the best one which fits your project. Most of the templates are free to use and you don’t have to pay any recurring royalty. You can also use images from the exhaustive stock of royalty free images available in the library of the applications. Most of the online publication houses also have their own cover creating applications. You need to create an account on the site to get access to the app. Often proficient designers take care of the font and texture decisions on your behalf.

Retain trademark style

If you are planning to come up with a book series, it is advisable to chalk out a design pattern. To keep your set of eBooks distinct, it will be better to choose some unique design element, colours or title fonts and maintain it throughout for the entire set. This way readers can identify your works easily and differentiate it from a wide range of collections.

Take the reference from some of the book series from famous authors who retain similar design essence for their collective works. For example, in the Harry Potter books, a common typeface for the title has been conserved and the colours used are mostly of dark tones.

In order to establish yourself, it is important to carry forward your brand by promoting your eBook cover in various online and social media platforms. By consistently keeping your books in limelight, there are good chances to garner positive responses.

It is desirable that you conduct a thorough research of the e-book marketplace and temperament of targeted readers to get a feel of the covers’ that make a bold statement of their persona and seamlessly attract buyers. Hiring a professional is better sometimes when more is at stake as there is a wide array of eBook cover design benefits.

If you are in search of an ideal service provider to design your eBook cover or need some suggestions or advice, you may speak to the executives at our eBook cover design company. We would happily assist with all your book cover designing needs.