If you are a business owner or a video creator who is looking to explore the video marketing arena, you must know the different types of videos that you can use and the purpose that each type of video would serve. Using the right type of video for the right category of audience is important to drive results and to create long-lasting impacts. Using an inappropriate video-style for a certain group of audience would bring the same results that a singer who hits the wrong notes would bring. Use of wrong types of videos would confuse your target audience and would therefore invite undesirable outcomes.

In this article, we will introduce you to different types of videos and let you know about their uniqueness of appeal so that you can use the right type of videos to convey your messages in the right way to the right group of audience.

9 Types of Videos that are Commonly Used

1. Live Action Videos

Live actions videos are real-time recordings of real people, real actions, and real locations. Using live action videos, you can highlight your employees or an influential spokesperson. Focus on making the live footage entertaining, informative, funny, or educational.

Live videos

You need a camera to create a live action video. You may use a webcam, tablet, smartphone, or a DSLR camera to shoot a video depending on your budget and the output-quality that you are to looking for.

Live action videos appear in four main forms such as:

Tutorial Videos

Videos of real people delivering training or tutorials online create a strong impact on the target audience, allowing people to feel a strong connection with the individual who presents useful information to them in a very engaging manner.

Personal Videos

These videos have immense credibility due to the fact that they feature real faces and real stories and sound authentic.

Welcome Videos

By combining your digital interface with a human face, you can instill a feel of reliability and authenticity in the minds of your target audience and this may actually motivate your prospects to buy your products.

Sales Videos

Live action sales videos can boost your brand’s image to a significant extent and can positively boost your company’s reputation in the market.

2. Animation Videos

Animated videos

Animations are used to portray imaginary worlds and characters. Animated videos are your ideal options if you do not have actors or film crews to work with. Animation styles appear in three main forms namely 2D animation, 3D animation, and stop-motion. Most modern video games and animated films are based on 3D animations. Biteable is one of the most easy-to-use and cost-effective platforms that allow you to create high-quality animations. All you need to do is to select your characters, effects, and infographics and then edit the text. The minimum monthly subscription amount is $20/month.

Animated videos can be used for the following purposes:

Promotional Videos

Use animated marketing videos to showcase the uniqueness of your brand’s persona and style.

Explainer Videos

Explainer videos are tutorials that are used to educate prospects about products and how they can use them. You can include animations in your explainer videos to add some spice to them.

3. Whiteboard Animation

whiteboard animation

Whiteboard animations depict the creative processes of artists. A whiteboard video would be your perfect option if you need to explain a complicated practical process in an easy-to-understand manner. There are different platforms that allow you to create whiteboard animation and Doodly is one of the most widely used platforms. With Doodly, you can create glassboard, green, or black videos within seconds and that too for a monthly subscription of $39.

You can effectively deliver number-heavy presentations using whiteboard videos that would allow enough space to include writing and talking so that the target audience gains a holistic understanding of facts and figures. You can draw graphs, charts, diagrams, and thought bubbles to create a highly informative whiteboard video.

4. Motion Graphics

Motion Graphics

Motion graphics videos feature shapes and text, which do not necessarily portray a story. These videos are typically designed with voiceovers, music, and sound to facilitate information delivery in an energetic and powerful manner. Use of motion graphics proves to be really effective when you need to convey complicated messages in an easy-to-understand manner. You can describe a product or a service with better clarity using motion graphics. Motion graphics are excellent mechanisms to show how a task has been executed.

Biteable and Powtoon are two most popular platforms that support the creation of motion graphics. With Biteable, you can create high-quality animated infographics within a short span of time. The monthly subscription plan starts at $20. If you are looking to use Powtoon, you will be impressed by its simplistic interface and easy-to-use templates that would allow you to easily create brand-specific motion graphics. The monthly pricing plan starts at $16.

5. Typography Videos

Typography videos

Both visuals and text create a strong impact on the target audience. With kinetic typography, you can create combine words and movement together. Words in motion may instill different feelings at different times depending on how they are used. For example, thick, large vibrating words may invoke feelings of heaviness whereas thin, small words spread a message of softness.

If you are looking to create a video based on kinetic typography, try experimenting with Animaker. Animaker is an online video-making platform that would allow you to create awe-inspiring presentations. You can use the basic features for free, but you need to pay a monthly fee of $39 if you wish to utilize the full features.

Typography may prove to be a really effective choice if you need to present only one simple idea. The way how certain words look and made to move may generate certain types of emotions. If you need to convey a lot of information within a short duration, you may apply fast typography. There are chances that your audiences would not be able to grasp every word, but they would still understand the summary.

6. Screencast Videos


Also known as a screen capture, a screencast video is created when you digitally record a computer screen. Such videos are often complemented with voice-over narration. Usually technology companies use these types of recordings to demonstrate how their software products work. Screencasts are one of the easiest ways to explain how apps work, which would otherwise be a difficult task to accomplish using only words and images. Viewers can understand a procedure through screencasts and so you may consider this type of video to explain a step-by-step process. One of the most popular and easy-to-use screencast tools is Camtasia. You can use this suite to create video tutorials as well as presentations. Most importantly, you can use it for free.

7. Live Action Screencast